Service

You did it — you created the perfect survey! But what’s the point if no one takes it??

I’ve found a good survey email subject line is the key to getting customers to open your survey and share their feedback.

And since customer feedback is invaluable, I’ll review the best survey titles and survey email subject lines to help guarantee that first click.

Continue reading or jump ahead:

• Survey Title Examples
• Survey Email Subject Line Best Practices
• Survey Subject Line vs Survey Title
• What Makes a Great Survey Title?
• What Makes a Great Subject Line for a Survey?
• Best Subject Lines for Surveys

Survey Subject Line vs Survey Title

A survey title is written directly on the survey landing page. Its function is both internal and external: Each survey title will be used by companies to track survey results, and it will also compel readers to begin taking the survey.

A survey subject line is displayed in customers’ email inboxes. Subject lines have one core purpose: to compel readers to open the email. There’s an enormous amount of psychology and research that goes into crafting the most successful email subject lines possible.

Get our free guide: 100+ email subject lines that work.

What Makes a Great Survey Title?

Did you know that survey pages can have very high bounce rates? You may have gotten a reader to click on the survey link, but that doesn’t mean that they’re compelled to complete it just yet.

Here are some survey title characteristics I’ve discovered that successful campaigns embody:

• Unique title every time. Your company may run the same survey every quarter or year, but it needs to be given a unique name so that you can track each campaign accurately.
• Personality. You’re asking customers to put time into your survey, so start off on the right foot by putting in some effort yourself. Avoid generic titles like “Customer Satisfaction Survey.” When I see a survey with these blank generic titles, I assume the company put very little thought into it.
• Include the customer. One of the most powerful words in copywriting is “you.” Tell us your opinion, we want your thoughts, how did you find us? Break the fourth wall and look the customer directly in the eyes.

I’m going to share a lot of examples of these principles in action as you read on.

In most cases, your survey title and your survey email subject line may go hand in hand. Let’s review some examples of survey titles based on the type of survey you’re running.

Customer Feedback Survey Titles

Here are a few customer feedback survey title ideas:

• How did you find us?
• Tell us about your last customer service experience.
• What can we do better?

Use our free customer satisfaction survey templates to gather this information quickly!

Net Promoter Score® Survey Titles

Here are a few NPS survey title ideas:

• How likely are you to recommend us to a friend or colleague?
• Rate us on a scale of 1-10.
• How do you feel about our product?

Market Research Survey Titles

Here are a few market research survey title ideas:

• What motivates you to do business with us?
• Share how you would rate our pricing for this product.
• Why did you choose our services?

What Makes a Great Subject Line for a Survey?

Your subject lines make or break your survey campaigns, in my opinion.

Statistic: 35% of customers report opening emails based on the subject line alone.

Here are some characteristics that successful email subject lines are made of:

• Clear intent. While survey emails with curious subject lines may get high open rates, they won’t necessarily yield more responses. I hate feeling tricked into opening an email with a misleading subject line — no one likes feeling like this. Clear subject lines build trust.
• Personalization. Email personalization is easy to achieve, and it helps subject lines stand out. I personally find that seeing my name at the end of the email subject line gets my attention more than any other type of personalization.
• Familiar tone. When I regularly open emails from a business, I know their tone, and it rings alarm bells when the tone suddenly changes. Ultimately, I recommend letting your normal email marketing team have the final say on the subject line copy to keep your company on brand.

Pro tip: A/B test your email subject lines to help you gain insight into how your audience reacts to your content.

To build on these principles, let’s look at the best survey email subject lines.

Best Subject Lines for Surveys

Below, I’ve compiled 21 captivating survey email subject lines to help you grab your audience’s attention and increase survey participation.

1. [Name], we want to hear from you.

Why this works: The name personalization in the subject line makes the outreach more human, and you’re letting the customer know that you’re listening.

2. How can we do better?

Why this works: You’re recognizing that your products and services aren’t perfect, but you’re also willing to take the necessary steps to improve. I think this show of humility gives customers more confidence in your brand.

3. Give us your feedback, get 30% off.

Why this works: This shows the customer that you want to create a mutually beneficial relationship, and it incentivizes them to take your survey.

4. Help us help you.

Why this works: This is another relationship-building tactic because it tells the customer that you want to work together to meet their needs.

5. Be honest — how are we doing?

Why this works: By encouraging honesty, you’re creating an environment where customers are empowered to speak freely and more likely to contribute their thoughts and ideas. In my experience, honest feedback is the most valuable feedback.

6. Your opinion matters. Let’s chat.

Why this works: You’re letting the recipient know that you care about how they feel, and you’re giving them a forum to make their thoughts heard.

Here’s an example of this subject line copy in the wild, sent by Ring.

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7. How was [product]? Tell us all about it.

Why this works: I like how the product personalization allows you to specify the type of feedback you’re requesting, and it makes the customer feel like you appreciate them as an individual.

8. More than a penny ($25) for your thoughts?

Why this works: This recognizable play on words is eye-catching, and the incentive gives customers a reason to participate in your survey.

I found an example of this subject line in the wild, sent by Tailor Brands:

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9. How do you really feel about [service]?

Why this works: This encourages customers to air out their true feelings, and the service personalization adds that human touch that customers are looking for.

10. Share your feedback. We’re all ears.

Why this works: I think the “we’re all ears” phrasing emphasizes that your company is willing to accept feedback with open arms and ready to act on it.

11. Thoughts on our customer service? 👂

Why this works: When you make customers feel valued, you win. Plus, existing customers can point out holes and shortcomings with your customer service better than your internal team can.

Statistic: 64% of customers say they’ll choose a new company to purchase from if the original company doesn’t have good customer service — no matter how enjoyable they find the product.

Need help managing your customer feedback? Use the HubSpot customer feedback tool.

12. It’s been 14 days. How’s it going?

Why it works: Automating this customer success email survey to send within a close time frame after purchase can help turn a one-time purchase into a long-term relationship. You also get incredibly powerful data from customers by asking if they’ve quickly achieved their goals with your product.

The subject line was inspired by the company Bellroy, which sent me the below email using the subject line “Day 30. What’s happened so far?”

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13. What’s NOT working with [product], [name]?

Why it works: Negative customer feedback, while unpleasant, is an enormous opportunity for companies. To quote Bill Gates, “Your most unhappy customers are your greatest source of learning.” I find it feels honest and authentic to see a company asking to hear your complaints.

Statistic: 62% of customers have reported that they share a bad experience with others. I think it’s better to hear that bad experience directly so you can address it head-on.

14. Survey closing 🚨 last day to share your thoughts

Why it works: Putting a time limit on your survey creates a sense of urgency for readers and inspires action, getting attention and improving response rates.

15. Name, how did you like [purchase]?

Why it works: While getting big-picture feedback from customers can feel like pulling teeth, it’s much easier to engage customers in specific satisfaction surveys. This is another type of customer success email survey that can help you get very specific insights into how customers are finding your product or service.

Inspired by this automated email sent by Amazon:

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16. Not your average satisfaction survey 👀 (takes 60 secs)

Why it works: Customer surveys are a dime a dozen, and customers are constantly asked to participate. Give viewers a reason to feel that yours is worth completing. Just make sure that you deliver something “un-average” in your email body!

17. Our survey is literal trash without you, [first name]

Why it works: This funny, candid subject line is less corporate-speak and more friendly text. Old, large companies rarely have the flexibility to take risks with humor (who wants to upset board members by being “unprofessional?”), so a casual tone is a superpower only wielded by the little guys.

18. Tell us what you think of [company name] in 30 seconds

Why it works: The 30-second time clock is the secret ingredient of this email’s subject line. Who doesn’t have 30 seconds to spare? Customers will appreciate the ease and give quick, candid feedback.

Here’s an example of this email survey subject line I found in the wild, sent by Thumbtack:

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19. Yes, a company survey (but NOT a waste of time) 🦄

Why it works: Pulling the viewer’s attention to the word “NOT” is eye-catching and creates intrigue. It’s slightly clickbait-y, but just make sure you follow through on your promise in the email body. The unicorn emoji is a nod to the slang definition of “unicorn,” meaning that this is rare.

20. Want your ideas reviewed by the team?

Why it works: Everyone likes to feel listened to, and this subject line plays right into that customer psychology. It also implies that readers have valuable insights that the team can benefit from, building a positive connection.

21. We’d looooooove your feedback, [name]!

Why this works: The exaggeration and candid nature of this subject line make it feel less like corporate marketing and more like a text from a friend.

This subject line was inspired by the below example from Flywheel. I love that they followed this subject lineup with a line of party emojis inside the email body copy.

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Now that we’ve reviewed some survey email subject line examples, let’s discuss best practices for writing your own.

These are my best practices I hope you consider when writing your next survey email subject line.

Align with your goal.

Your survey email subject line should support your overarching survey goal. Since there are many different types of surveys to choose from, think about the following:

• Why did you choose that particular survey method?
• What are you hoping to get out of the survey?
• How do you plan to leverage the feedback you receive?

I recommend you make it clear to customers why you’re running the survey so they understand how they can contribute. Here’s a great example from South Dakota tourism that aims to re-engage cold email subscribers by asking them to click on the tourism experience that the recipient would enjoy most.

The subject line “Let’s Reconnect ❤️” is short and sweet, which makes it no surprise that it leads to a very short survey. The results of this survey may feed the brand’s content creation plan or feed future tailored email campaigns.

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Keep it concise.

The best survey email subject lines are brief and to the point. You have the body of the email to capture the nitty-gritty details, so only include the most compelling information in the subject.

I think a good rule of thumb to follow is to keep your subject line under 10 words and to use no more than 40-50 characters.

Brevity gets the recipient’s attention and respects their time — it’s a copywriting superpower. Here’s a great example from Virgin Airlines — the subject line “Tell us all about it” says everything it needs to say in 20 brief characters.

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Make it personal.

Customers want to feel like you value them personally, so it’s important to craft a subject line that humanizes the interaction and adds a personal touch. I suggest using their name or specific details about their purchase history as part of your survey communications to show them you acknowledge them as an individual.

Warning: Using someone’s name alone isn’t effective enough to get a positive response rate. I saw an email from one company that simply used the subject line “👋 Hey [First Name]!” I imagine this got pretty good open rates… and a fair share of unsubscribes. This is a flop in my book.

It feels sneaky to use someone’s name as clickbait to trigger their curiosity. Instead, try thoughtful, personalized subject lines. Here’s an email example of a more effective personalized subject line from Golden State Warriors that used the subject line “[First Name], We Want to Hear Your Thoughts!”

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Highlight incentives.

In a crowded inbox, a gift stands out (let’s be honest, where DOESN’T a gift stand out?). If you’re giving out a reward for survey participation, let your customers know that upfront.

You can (and should) highlight discounts, freebies, and other offers directly in the subject line. In other words, tell customers what they’ll get in return for their participation. Quid pro quo. A good subject line highlights this right away to hook the reader.

Here’s an example from coffee company Grind: “Answer a five-minute survey, win a Coffee Machine.” As you’re writing these incentivized headlines, be sure not to step into the spam territory (next time).

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Avoid inbox spam filters.

Did you know that certain email subject lines can send your emails straight to the inbox graveyard — the spam folder? Large numbers, like saying “$1 million,” can get your email marked as spam. You may be surprised to hear that the word “free” is also on that list, though using one trigger word isn’t an automatic sentencing.

I should also mention you’re not just trying to avoid inbox spam detectors here; you also don’t want the recipient assuming the email is spam.

Statistic: 69% of customers report marking an email as spam based on the subject line alone.

Here’s a great subject line example from Lonely Planet: “Help Lonely Planet map our next chapter 🗺️.” There’s no exaggerated language that raises concerns with viewers — just a simple invitation.

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Center the customer.

I currently have a survey email in my inbox with the subject line “[Company] Needs Your Feedback!” and… it misses the mark. Why? Because it centers the company instead of the customer.

The best email surveys make viewers feel like the CENTER of the company’s universe. Beyond offering an incentive, email survey subject lines can also communicate to viewers that the survey is meant to improve their experience.

The below answer is from The Browser Company, and it’s not a typical survey email. The bulk of this email campaign is spent letting viewers know how customer feedback has improved the platform. I think the subject line “Arc Update | Your feedback = our new features” hooks readers, then at the bottom, with just a single paragraph, it invites more user feedback.

Most companies tell customers that their feedback matters; this email shows customers.

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Consider an ethical angle.

As helpful as a customer satisfaction survey is, customers know that this feedback helps the company ultimately improve its sales. But I think you have an opportunity here to shine a light on the mission-based part of your company’s work with your surveys and subject lines. This is powerful because users care about the values of the companies they support.

Statistic: 82% of shoppers report preferring to support a company with values that align with theirs.

Here’s an example I found from the clothing brand Eton that asks users to weigh in on their sustainability agenda. The subject line “Take part in our sustainability survey” immediately helps readers identify this as a mission-based email survey and makes them feel included in a positive initiative.

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Use emojis 🕺

Emojis — whether you think they’re fun or unprofessional, you can’t deny that they draw your eye (especially in a crowded inbox). I find emojis are a 🚀 powerful tool for improving survey response rates.

Statistic: 60% of email subject lines containing emojis perform better than those without emojis 😳

The below survey email from Best Day Brewing has the subject line “Can We Ask You One Question? 🙏,” which sticks out thanks to the candid tone and personal feel of the emoji. I also like how the company followed through on its promise of a quick survey. They caught viewers’ attention and made it easy to engage, which is a recipe for a good email survey.

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Final Thoughts

The world (okay, my inbox) would be a better place with more intentional use of email marketing. Let’s all do the secret marketer’s handshake 🤝 and agree to be brief and intentional with people’s inboxes.

It’ll save us ALL some time. And increase the likelihood of people responding to your surveys.

Even the best surveys can go unnoticed if they don’t have the support of a strong survey email subject line. Use the tips and examples in this article to get the most out of your next survey.

Editor’s note: This post was originally published in February 2023 and has been updated for comprehensiveness.

Businesses live and die on their customer relationships, but engaging customers effectively is a heavy lift. Customers expect personalized help, immediate responses, and an all-knowing understanding of past conversations. If you’re asking yourself, “How do companies do it?!” I have a simple answer for you.

They use a customer engagement platform — it changes everything about the customer (and internal team) experience. But before you can engage customers better, you have to sort through dozens of platforms and choose one for your business.

Table of Contents

• What Is a Customer Engagement Platform?
• How I Tested the Best Customer Engagement Platforms
• 10 Best Customer Engagement Platforms

What Is a Customer Engagement Platform?

A customer engagement platform is software that helps businesses manage customer interactions successfully. Basic features include messaging channels and help ticket resolution. Advanced platforms combine customer service tools with artificial intelligence (AI) and customer data analysis to improve customer engagement. With a customer engagement platform, it’s possible to manage complex customer relationships en masse.

How I Tested the Best Customer Engagement Platforms

Like all SaaS tools, customer engagement platforms come in different shapes and sizes. After hours of research, review, and testing, here are the criteria that I used to evaluate the most popular customer engagement platforms:

• Price. It’s not just a number. Access to customer engagement tools is determined by the price. Scalable pricing catering to both small businesses and enterprise companies is a plus.
• Features. Each platform has dozens or hundreds of features; I looked for the basic boxes to be checked, then examined the features that are unique and noteworthy.
• AI Integration. AI has become synonymous with customer engagement. I evaluated how AI is integrated to help save time and improve customer satisfaction and user experience.
• Reviews. How satisfied are current customers? It’s the elephant in the room when you’re making a software purchase. I’ve read reviews for all these customer engagement platforms and will give you the gist.

10 Best Customer Engagement Platforms

The number of platforms on the market is overwhelming. You don’t have to drown in the endless lists of features, customer reviews, and statistics — board my life raft, and I’ll give you the overview you need to see where each platform shines.

1. HubSpot Service Hub

HubSpot Service Hub is a platform that handles everything from basic customer support requests to complex customer interactions. You can easily switch between messaging channels, like email and live chat, in the simple in-app messaging platform. Your resource center, meetings, and other customer support resources are all integrated, and you prioritize enhancing customer satisfaction with built-in service level agreements.

Price: Free plan, then $20 per month.

Key Features

• Advanced customer help desk support.
• Customer calling.
• Knowledge base.
• Messaging capabilities.
• Built-in AI.
• Integration with HubSpot CRM (our beloved customer relationship management tool).

AI Integration: Built-in AI automatically tracks and updates customer ticket status based on your interactions. You can leverage AI in other helpful ways, like writing a message to a customer and then asking AI to change the tone (for example, making your message more professional).

Reviews: Customers love the engaged support that they receive from the HubSpot support team when they call or have a support ticket. This has been my experience as a HubSpot customer as well — even when using free products, you get an immediate response from a human. Customers also love the ease of use, while some wish it had more features.

What I like: I test a lot (a LOT) of SaaS tools and the ease of the HubSpot Service Hub is above and beyond. The focus on rapid onboarding makes it the most user-friendly customer engagement software.

2. Salesforce Service Cloud

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While this platform is technically a CRM, Salesforce itself says that a CRM can serve as a customer engagement platform when it integrates customer engagement tools. The integration between email, social media messaging, WhatsApp, chatbots, and more provides a really complete picture of customer communication touchpoints. All of these engagements are funneled into the Service Cloud, where you can quickly manage customer interactions.

Price: Try it for free, then pay $25 per user/month.

Key Features

• Mobile app for field service reps.
• Omnichannel messaging.
• Customer service routing automation.

AI Integration: Salesforce’s generative AI bot, called Einstein, has a wide range of functions, including text messaging response. AI is also used to help customer service reps navigate internal knowledge bases faster, shortening response times.

Reviews: Customers rave about the diverse applications but some say it’s easy to get lost in the endless features and settings of the platform. That’s been my experience as well.

What I like: The platform is undoubtedly powerful, but I echo some of the customer reviews that the interface feels clunky.

3. Zendesk Support Suite

Zendesk Support Suite is an AI-driven customer engagement platform that integrates diverse communication channels into one dashboard. While all customer engagement platforms manage help tickets and calls, Zendesk Support Suite also manages comments on community forums. When customers reach out on multiple channels, all communication is condensed into one help ticket to save your customer service team’s time.

Something I like is the onboarding process. New customers answer a few questions about their company and then are onboarded based on their needs. Then, you’re given an account setup checklist and a guided walk-through.

Price: Free trial, then $19 per month when billed annually.

Key Features

• Thorough communication channels like messaging, live chat, and voice.
• AI-integrated agent workspace and help center.

AI Integration: AI is deeply embedded in the Zendesk Support Suite, both on the front-facing customer side and the internal agent side. Customers’ tickets are resolved more quickly with AI support that takes previous interactions into account while processing queries. The copilot AI feature proactively gathers customer information to brief agents before they even begin their customer interaction.

Reviews: Users love how customizable this platform is but wish that it had more features.

What I like: I like how customizable and modern the platform is. Zendesk really prioritizes the user experience and that speeds up onboarding and personalizing the platform to your business.

4. Freshdesk

Freshdesk by Freshworks is a customer engagement platform that boasts fast onboarding and minimal training required to help your team hit the ground running. This intention comes through right away when you sign up — you start with a guided setup, and then you’re invited to a live hands-on training with staff that helps new users set up their accounts.

I think Freshdesk is great because it integrates with more than 1,000 other tools, scales as your business grows, and has a detailed ticketing system.

Price: Free plan, then $15 per month billed annually.

Key Features

• Advanced support ticket management.
• Streamlined agent space.
• Real-time analytics to provide immediate data insights.

AI Integration: Freshdesk AI aims to reduce agents’ time spent on email, using generative AI to help respond to tickets, assess tone, and edit. Emails can be generated with just a few keywords. Customers also benefit from AI via chatbots and automated routing to get assigned to an agent more quickly.

Reviews: Customers enjoy that Freshdesk is simple and easy to use, with many features available, with some complaints of the platform being slower than others and having less control over platform customization.

What I like: Freshdesk checks the technical boxes like similar tools, but I really like the addition of Freshdesk Arcade. This is a gamification system that awards points to agents as a way to encourage and energize repetitive tasks. I think it’s a brilliant approach to making a customer engagement platform enjoyable for the internal team.

5. Tidio

Tidio is a user-friendly customer engagement platform that was designed for ease of use; they even say that you can get it up and running within five minutes! I think they follow through on that promise — the interface is intuitive and guides you through creating your first chatbot.

The more advanced features naturally take longer to implement. The customer tracking feature generates insights into where each customer is at in the customer journey and what they need to engage and convert. Tidio integrates with 125+ tools, which is more restrictive than competitors (for comparison, Freshdesk integrates with 1,000+).

Price: Custom pricing for each company.

Key Features

• Advanced custom bots that are sales-oriented, such as an abandoned cart bot, first-time customer bot, and product recommendation bot.

AI Integration: Standard AI features are included, like AI chatbot and sentiment analysis. The chatbot feature is more robust and ecommerce-oriented than many other tools.

Reviews: Online reviewers love the onboarding ease but some say the platform is on the slower side, with some saying it slowed down their entire website.

What I like: I really like the “flows” feature. Flows are organized in your dashboard according to goals (upsell, re-engage, etc.), and you can see how many times certain flows have been used by other Tidio customers.

This makes me feel like I can easily follow in the footsteps of other big brands while I’m getting oriented, which is a really cool feature for small business owners who are wearing a lot of different hats and trying to make quick decisions.

6. Kustomer

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Kustomer is a customer engagement platform acquired by Meta in 2023, which should make it no surprise that it has a heavy data focus. The data and functionality of the platform dive deep into the customer experience. I think it’s interesting that they actually built their platform around customer profiles instead of open tickets.

Price: Prices are customized to each company.

Key Features

• AI agents for customers.
• AI assistants for reps.
• CRM.
• Cross-channel communication consolidation.

AI Integration: Kustomer uses AI to enable fast, personalized interactions. Some customer support issues are handled completely by AI, such as simple inquiries, while customer service reps also get AI agents to assist them.

Reviews: Kustomer has fewer online reviews than other platforms, but the reviews are glowing. Reviewers love how easy it is to use and frequently say that they have no product complaints.

What I like: Customer data can be overwhelming, and I like that Kustomer focuses on making the data actionable. The interface is also simpler and more intuitive than some of the more expansive platforms.

7. Khoros

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Khoros is a customer engagement platform that also serves as a social media management software that brings social listening into your reach. I like how this platform uses task prioritization, tagging, and routing to improve efficiency for communication across all digital channels and voice calls.

Based on the lack of free trial and a very underwhelming product tour, I was not sold on the value of Khoros until I saw the impressive roster of tech companies that use it, including Microsoft, Airbnb, and Zoom. These tech giants made me do a double take and look at what makes Khoros special.

Price: Pricing is customized to each company, but online reviewers mention that it’s pricey.

Key Features

• All standard features, such as self-service and agent assist, are covered by Khoros.
• A unique feature is Khoros Communities, which creates forums and rewards peer-to-peer interactions.

AI Integration: Chatbots, internal AI assistants, and all standard features are present in Khoros. This platform also offers AI to moderate your community forums, which is a unique feature (and very timely).

Reviews: Online reviewers like the powerful features of Khoros, but comment on the steep learning curve and the price. Likewise, I didn’t get the sense that this was a tool you jump into quickly without a time-heavy setup.

What I like: Community forums have had a resurgence in popularity (have you noticed all of the Reddit and Quora results on Google?), so I really like the advanced communities feature; it feels very forward-thinking. I think the gamification aspect for members, where they earn points for being active, is brilliant and has huge returns for companies that have chatty online communities.

8. Zoho

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Zoho has dozens of applications, two of which merge to create a powerful customer engagement system: Zoho CRM and Zoho Desk. Zoho CRM focuses on attracting, tracking, and closing leads, and it integrates with Zoho Desk to fulfill customer support needs.

You can get both of these (and much more) with Zoho One, an umbrella subscription that encompasses all of Zoho’s applications in one massive customer engagement tool. Zoho’s logo includes building blocks, which I find is very representative of how the platform works.

Price: Zoho One pricing starts at $37 per month and scales with the number of employees.

Key Features

• Customer support ticketing.
• Privacy and compliance.
• Sales and marketing automation.
• Omnichannel communication.

AI Integration: AI is integrated throughout the entire customer journey and user experience — generative AI, chatbots, anomaly detection in data, and more.

Reviews: Reviewers are happy with the advanced functionality and tool integration, while complaints include the learning curve and customer support.

What I like: The onboarding process is undoubtedly intimidating, thanks to all of the applications and options, but those with the patience to set it up are rewarded with advanced functionality. My experience has taught me that more isn’t always better with software, so I don’t think this is the right fit for simple needs.

9. Intercom

Intercom is a customer engagement platform with a focus on ease of use and robust communication. Users can easily switch between communication channels, going from chatting to voice calls to video calls to customer screen-sharing within the application. This is a unique feature that’s ideal for SaaS companies.

Price: Free trial, then $29 per month.

Key Features

• Inbox management.
• Help desk customization.
• Workflow design.
• Fluency in 25+ languages.

AI Integration: Intercom describes itself as an “AI-first” customer service platform, and has an AI agent for customers, an AI copilot for customer reps, plus an AI analyst generating recommendations for leaders.

Reviews: Intercom gets raving reviews. In G2’s 2024 customer satisfaction survey, Intercom had the highest scores in the help desk category.

What I like: Most tools focus on two user groups: customers and representatives. I like that Intercom also brings leaders into the conversation and makes it easy for them to understand the data and take action. They don’t assume you have an entire data department briefing you, which I appreciate as a small business owner.

10. Sprinklr Service

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Sprinklr Service is an engagement platform that works to reduce customer support resolution times and costs. I like the focus on improving the internal team experience by creating a collaborative view, consolidating all customer contact points into one area so new agents can be briefed on complex customer relationships immediately. This also improves customer service, working hard so that customers never need to repeat themselves.

Price: Free trial, and then $199 per month when billed annually.

Key Features

• Multilingual support.
• Monitoring for irregularities and trends.
• Chatbots.
• Agent assistance.
• Advanced reporting.

AI Integration: AI is used for all standard features (automation, sentiment analysis, etc.), as well as quality monitoring. This is a unique feature that I think adds a lot of value to companies that are trying to recover from poor customer satisfaction ratings.

Reviews: Existing customers like the robust features and the ease of use, but slow load times and software bugs were top complaints. I second this, because I experienced bugs while testing — I followed their steps to sign up for a trial and was immediately hit with an access denied page and this message: “Welcome to Sprinklr! Looks like the app for which you have permission is disabled by the admin.”

What I like: All platforms provide reporting, analytics, and AI, but I really like the specific application of combining these into the quality monitoring feature.

Making Moves for Your Customers

There’s a lot of money on the table when it comes to engaging customers, and customers keep expecting more and more. Thankfully, with the tools on the market and their rapidly evolving capabilities, companies are able to meet those high expectations at scale.

I hope that my walk-through of the most popular platforms makes their similarities and differences easier to understand — and easier for you to choose the right platform for your team.

You probably know your best friends well — their likes, dislikes, where they shop, why they prefer certain brands, and even what they’d buy before walking into a store.

Wouldn’t it be great to know your customers this well, too? What are their shopping preferences? How often do they shop? How do they prefer to contact you? And the list of questions goes on …

Enter customer behavior analysis. The science of understanding what goes through your customers’ minds, how they engage with your product, and how they respond to a social media advertisement.

In this article, I’ll take you through how to perform a customer behaviour analysis, its importance, and how using the right data can improve revenue and customer lifetime value.

In this piece, we’ll cover:

• What Is Consumer Behavior?
• Consumer Behaviors That Impact Sales [New Data]
• What Is a Customer Behavior Analysis?
• How to Conduct a Customer Behavior Analysis
• 3 Customer Behavior Analytics Platforms

Customer behavior doesn’t describe who shops in your stores but how they shop there. It reviews factors like shopping frequency, product preferences, and how your marketing, sales, and service offers are perceived.

Consumer behavior doesn’t merely rely on one aspect. Instead, it is derived from various factors, including psychology, biology, and economics.

For instance, economic factors such as their allocated budget and how they want to leverage the resources within this budget.

Based on my experience in data analysis, here are the factors that most businesses consider.

Factors That Affect Customer Behavior

Personality Traits

A customer’s behavior in your store is heavily influenced by their personality, background, and upbringing. Some will be jovial and outgoing, others quiet and collected, and some will fall in between.

Similarly, a customer may like a long product walkthrough and specialized onboarding, whereas other customers may get frustrated with the long product demos.

I’ve found that understanding where your target audience lies in this category is vital to understanding customer behavior.

Psychological Responses

Psychological responses can be challenging to predict, but they play a significant role in customer behavior because someone’s response to a situation is based on perception and attitude, which can change daily.

For example, say I got a promotion, I’m having a celebratory dinner, and my server accidentally spills a glass of water on my shirt. I might be more forgiving in this instance because I’m in a great mood and having a good day. However, if I was just fired from my job, I might be more frustrated with the situation.

Customers can be patient and satisfied one day, but the next, they’re pressing your rep on an urgent issue. Understanding that a customer’s psychological response doesn’t represent who they are as a person can help your team defuse stressful situations and prevent potential churn.

Social Trends

Social trends are external influences that customers listen to, like peer recommendations, societal norms, or fads. Some of these influences can be temporary, but others can affect customers permanently.

I’ve just gone over some examples of factors influencing customer behavior; now, let’s discuss some data-backed examples of consumer behaviors that directly impact customer service.

Consumer Behaviors That Impact Sales [New Data]

I think a great, real-life example of how consumer behaviors impact sales is the ways that different audience segments prefer to discover new products from the businesses they purchase from. The HubSpot Blog’s 2024 Consumer Trends Report asked 700 U.S. consumers about their preferences and the actions they take because of them.

It revealed that social media is the future of commerce. In 2024, Gen Z and Gen X have discovered more products on social media than any other channel.

The following image gives generation-wise data on product discovery on social media:

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Moreover, 25% of social media users prefer buying on social media this year, with Gen Z and millennials being the most active ones.

Also, 21% of the 700 respondents believe that influencer recommendations have impacted their buying decisions. Despite the number of social media channels, Facebook still remains the most trusted social media platform for the shoppers.

Now that I‘ve outlined customer behavior and how it impacts customer buying habits, let’s learn how to analyze it in the section below.

What Is a Customer Behavior Analysis?

A customer behavior analysis is a qualitative and quantitative observation of how customers interact with your company. You begin by segmenting customers into buyer personas based on their shared interests. Then, observe each group at their respective stage in the customer journey to see how the different personas interact with your company.

I think this analysis is valuable because it gives insight into the variables that influence your audiences and the motives, priorities, and decision-making methods customers consider during their journey. It also helps you understand how customers feel about your company and if that perception aligns with their core values.

Consumer behavior analysis is based on certain frameworks or, say, consumer behavior models, that help create the shopping patterns and how consumers make purchase decisions.

Why is customer behavior analysis important?

I think customer behavior analysis provides an edge to businesses over their competitors since they have granular details about their customers and their buying patterns.

Here are more reasons why I think customer behavior analysis is important for businesses:

Identify Behavioral Patterns

It’s likely that your customers have something in common with one another (which is why they are your customers). By identifying their patterns of behavior, businesses can tap into a large segment of customers with a common trait.

In fact, a Salesforce survey of over 6,000 consumers found that 66% of them expected companies to understand their needs and expectations, and a Redpoint Global survey found that 82% of respondents expect businesses to accommodate their preferences and meet their expectations.

For example, Starbucks’s consumer behavior strategy is rooted in understanding its customers’ personal, cultural, and social backgrounds. This way, Starbucks caters to its customers’ needs, such as understanding their local tastes and modifying its offerings accordingly.

Content Personalization

Research by Nojitter suggests that 56% of consumers will become repeat buyers after a personalized shopping experience. Understanding customer behavior helps you create targeted content and craft your product or service better than your competitors.

Again, I find you can use the patterns to segment your customers and create a unique personalized experience for each segment. Collecting customer feedback is yet another successful strategy that most businesses adopt for content personalization.

You might’ve even seen the survey from YouTube at the start of a video. YouTube uses this data to improve its search engine and suggest more personalized content.

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Customer Retention

What keeps your customers coming back? What do they like, and what do they want to improve in your product? Are there any missing features that your existing customers want? Customer behavior analysis gives answers to these questions all at once.

It provides deeper insights into what your customers like and what they don’t. A behavior analysis can help your team reduce this customer churn by identifying good and bad customer traits.

Improve the Buyer’s Journey

The results you obtain from customer behavior analysis can be phenomenal in shaping your customer journey. It helps you identify the optimized experience for customers and how to deliver it.

Optimizing the customer journey means reducing the roadblocks, improving areas of confusion, and enhancing the aspects you already do well. For example, if most of my customers pay using credit cards, I can use this insight and suggest credit cards as the preferred payment method every time customers check out.

Or, say, my customers often buy two products together; bundling them together can reduce their efforts to perform searches and drive more sales.

How to Conduct a Customer Behavior Analysis

1. Segment your audience.

The first step to a customer behavior analysis is segmenting your audience.

Key segmentation models are demographic segmentation (age, gender, etc.), psychographic segmentation (personality, values, etc.), geographic segmentation (country, town, etc.), and other behaviors like frequent actions and product use, preferred media channels, and online shopping habits.

You’ll also want to identify the characteristics of customers that are the most valuable to your business. One way to do this is through an RFM analysis, which outlines how recently a customer has purchased from you and how frequently they purchase from you.

2. Identify the key benefit for each group.

Each customer persona will have a unique reason for choosing your business, and it’s imperative to identify it. I suggest you look beyond the product or service and consider the external factors influencing the customer’s buying decision.

For example, was it a purchase of convenience? Or did they make a conscious decision to seek out your brand? How urgent was the purchase, and how much do they want to spend? I’ve found thinking about the context of customers’ needs is a great way to determine areas to improve the customer experience.

Since qualitative data is crucial to your customer behavior analysis, read about how you can better segment your customer base using customer profiling.

3. Allocate quantitative data.

Some resources may be more accessible than others, and I believe it’s important to derive information from both internal and external sources to ensure you get a complete picture of both micro and macro consumer trends.

From within, your company can pull stats such as blog subscription data, social media insights, and product usage reports. Secondary outlets can offer assets like consumer reviews and competitor analytics. Third-party data isn‘t specific to one company but provides general statistics across an entire industry. Through the combination of the three, you’ll have a broad scope of information to work with when analyzing customer behaviors.

4. Compare your quantitative and qualitative data.

After you’ve collected your data, the next step is to compare the qualitative data against the quantitative.

To do this, go through your customer journey map using the data sets as a reference. Look at which persona bought what product, when they bought it, and where. Did they return for another visit? By comparing the two sets of data against the customer experience, you can develop a detailed understanding of your customer’s journey.

Comparing data should help you identify recurring trends. I encourage you to look for common roadblocks that seem to pop up at different lifecycle stages and note any unique behaviors specific to a customer type. Circle back to your high-value customers and flag anything that stands out with their buying behaviors.

5. Apply your analysis to a campaign.

As I discussed earlier, you can use your findings to optimize your content delivery. Pick the best delivery channel for each persona and take advantage of opportunities to personalize the customer experience.

Nurture customers throughout the entire customer journey by responding to roadblocks on time. The insights you’ve gained from conducting your customer behavior analysis should give you a good idea of where to make updates to your marketing campaigns.

Before rolling out your new initiatives, I suggest you use your analysis to determine what your customers will think about these changes.

Customers are habitual creatures, and some will push back on change, even if it’s for the better. These customers tend to be more loyal to your brand, so you must do your best to keep them. Consider different ways to introduce change to these customers, and remember to be receptive to their feedback.

6. Analyze the results.

Once you‘ve given ample time for testing, you’ll probably want to know if your changes worked. Use metrics like conversion rate, acquisition cost, and customer lifetime value to determine the effect of your updated campaigns.

It‘s important to continuously analyze your results as new tech, politics, and events constantly influence customer needs. I find revisiting your analysis frequently ensures you capture new trends in the customer’s journey.

Looking for some help with conducting your analysis? Check out these platforms, which I think are great for analyzing customer behavior.

3 Customer Behavior Analytics Platforms

1. HubSpot

As a former HubSpot support rep, I spent the last year working closely with HubSpot‘s analytics platform. HubSpot’s reports and CRM features provide unique insight on both customer characteristics and engagement activity.

You can use its reporting tools to view web traffic for contacts and build lists based on their engagement history. HubSpot even offers an automatic attribution function that applies characteristics or scoring attributes once a contact completes an action.

Price: Starts free; up to $3,200/month.

2. Alteryx

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Alteryx’s analytics platform features an in-depth analysis of your customer data powered by insights from AI. The tool creates an automated visual representation to make it easy to identify trends and outliers. It then evaluates the data, and makes predictions and suggestions for where you can improve your customer experience.

Price: Starts free; variable for premium tiers.

3. Opentext Vertica

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Opentext Vertica is ideal for processing high-volume data requests coming from a range of resources. The tool takes advantage of underused servers in your data center to create a speedy and cost-effective organization of your data. This lets you upload more data on your customers without sacrificing any time. Opentext can also sync to Google and Microsoft cloud servers to ensure all data is stored in one location.

Price: Starts free; variable for premium tiers as reported by G2 Crowd.

Getting Started

With a customer behavior analysis, your business strategy no longer has to be a guessing game. By surveying your customers and analyzing the quantitative and qualitative data you collect, you can be sure to better reach each segment of your audience, meeting their needs in marketing, sales, and service.

My takeaway is that by analyzing customer behaviors you can both better serve your clients and increase the success of your business.

Editor’s note: This article was originally published in December 2018 and has since been updated for comprehensiveness.

One of the biggest challenges brands face when implementing a referral program is grabbing their audience’s attention. Using a catchy referral slogan is a great way to capture interest and get people curious about your referral program.

But crafting a truly effective slogan is more than just stringing a few words together. It requires understanding your audience, highlighting the value proposition, and creating a sense of excitement.

I realized this early on in my career while working on various projects for a small events startup based in San Francisco. We initially launched our referral program with a rather bland slogan. It didn’t resonate with our target audience, and the results were underwhelming.

That’s when I realized the value of well-crafted referral slogans. We went back to the drawing board, brainstormed new ideas, and finally landed on some catchy ‘join us’ phrases. The impact was immediate — high-quality referrals increased, attendance and engagement soared, and the program became a key driver of growth.

In this article, I’ll share my insights and guide you through the process of creating referral slogans that truly resonate with your audience and encourage them to take action.

In this article:

• What Are Referral Slogans?
• 75 Catchy “Join Us” Referral Slogans
• How to Write a Catchy Referral Slogan
• Key Takeaways for Crafting Referral Slogans That Convert

75 Catchy “Join Us” Referral Slogans

Referral slogans can be the deciding factor in whether or not your customer decides to share your product or service with their friends and family. A strong referral slogan is short, memorable, and conveys a clear message.

I’ve compiled 75 catchy referral slogans, breaking down what I like about each of them.

Incentive-Driven Slogans

1. “Earn [Benefit] For Every New [Customer] You Refer”

What I like: This slogan directly communicates the reward, encouraging users to bring in more customers.

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2. “Treat Yourself With Rewards”

What I like: I like that this slogan is short and easy to understand. It encourages customers to reward themselves using the referral process, which can be highly motivating and memorable.

3. “Earn Up To [Benefit] For Every Successful Referral”

What I like: The phrase “Earn up to” generates excitement by suggesting a high potential for a reward for the customer.

4. “Pass It On: Rewards Await”

What I like: This slogan is direct and encourages sharing with the promise of enticing rewards.

5. “Together Is Better: Refer And You Both Earn”

What I like: This slogan promotes community and provides mutual earning opportunities.

6. “Earn [$$] With Each Referral”

What I like: The direct mention of a financial incentive is likely to capture attention and motivate referrals.​

7. “Refer & Win X”

What I like: This slogan is short, to the point, and clearly communicates the benefit of making referrals.

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8. “Talk It Up – Refer One, Earn One.”

What I like: The rhythm and rhyme make this slogan catchy. It connects referring and earning, making the process sound simple and attractive.

9. “Pass It On, Cash It In”

What I like: This catchy phrase creatively conveys the referral program’s financial incentive.

10. “Refer A Friend And Earn Up to [$$]”

What I like: This directly communicates the benefits of referring friends for a financial reward.

11. “Share the Love, Reap the Rewards!”

What I like: This slogan effectively conveys the reciprocal nature of a referral program while maintaining a concise and memorable structure.

12. “Become a [Brand Name] VIP! Refer Friends and Unlock [Exclusive Reward]”

What I like: This leverages the concept of exclusivity and high social status to incentivize referrals. By positioning referrers as VIPs, it taps into a desire for recognition and special treatment, effectively motivating participation in the program.

13. “Refer, Earn, Repeat!”

What I like: Simple and action-oriented. It clearly outlines the cyclical process of the referral program, encouraging continuous participation and highlighting the recurring nature of rewards.

14. “Referrals = Rewards!”

What I like: This one employs a straightforward equation to communicate the direct correlation between referrals and rewards. It emphasizes the value proposition of the referral program.

Slogans That Spotlight Free Gifts

15. “Giving Away [Gift] For Every Referral”

What I like: The phrase “Giving Away” immediately captures attention. The promise of a gift or a kickback makes the offer more appealing.

16. “Spread the Word and Unlock Exclusive [Benefits]”

What I like: This slogan combines sharing with the enticement of exclusivity, inspiring users to participate.

17. “Friends Tell Friends – Free Gifts Await!”

What I like: The repetition and rhythm create a compelling call to action, emphasizing the bond of friendship.

18. “Share Now & Get a Free Month On Your Subscription”

What I like: This offers a valuable incentive of extended “Subscription” while creating urgency with the phrase “Share Now.” It also can help generate social proof as new users are provided with a success story accompanied by a call to action to try out your product.

19. “Share X, Score [Perks]”

What I like: This slogan uses playful wording to connect sharing with receiving free perks.

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20. “Refer and Receive [Free Gifts]”

What I like: This slogan is straightforward, enticing users to refer other customers so they can receive “free gifts.”

21. “Share the Secret, Score Free [Goodies]!”

What I like: The word “secret” adds a touch of exclusivity to the brand, making users want to share it.

22. “Friends Never Let Friends Miss Out on Freebies!”

What I like: This slogan cleverly plays on the bond between friends and pushes people to share the “freebies” with others. It’s almost like a guilt trip to talk about your business with close friends and family.

23. “Connect & Collect – Free Surprises for Both!”

What I like: The rhyming words “connect & collect” make the slogan catchy and appealing to the user.

24. “Share and Shine With Free [Bonuses]!”

What I like: This slogan encourages sharing to receive free bonuses, making it more enticing for the user.

25. “Sharing is Caring, and It Comes with Freebies!”

What I like: The adaptation of the common phrase “sharing is caring” adds a relatable and positive connotation to the referral program. By connecting sharing with tangible rewards, this slogan incentivizes participation and emphasizes the benefits of spreading the word.

26. “Want Free Swag? Refer a Friend to [Brand Name]!”

What I like: The slogan’s direct and informal approach creates a sense of familiarity and excitement. Its concise structure ensures it’s easily digestible and memorable for potential referrers.

27. “Step into the [Brand Name] spotlight and shine with exclusive perks!”

What I like: It positions referrers as individuals who deserve recognition and “exclusive perks,” tapping into a desire for status and rewards. This approach motivates participation by associating referrals with positive outcomes and a sense of belonging within a select group.

Friend-Centric Slogans

28. “Sharing is winning. Bring a friend and win [$$].”

What I like: This slogan cleverly talks about how the user and their friends have the opportunity to win [$$].

29. “Get [$$] for Every Friend You Refer”

What I like: This slogan is direct and to the point, offering immediate clarity on the incentive.

30. “Give Your Friends X% Off”

What I like: This slogan is short and direct. It highlights the immediate value proposition, making it more compelling.

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31. “Sharing with friends is always a great idea.”

What I like: This slogan appeals to the universal sentiment of friendship, promoting the idea that sharing is both fun and profitable.

32. “Refer Your Friends and Start Earning”

What I like: This slogan is straightforward and highlights the mutual benefit for both the referrer and the referred.

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33. “One More Perk of Friendship”

What I like: This slogan adds a personal touch, highlighting there can be more perks of friendship when they participate in the referral program.

34. “Refer Your Friends: They Get [Benefit], You Get [Benefit]!”

What I like: This slogan is engaging and clearly explains the rewards for both parties.

35. “Because Friends Don’t Let Friends Miss Out”

What I like: This slogan evokes emotion and plays on the familiar saying about friendship, making it relatable.

36. “Bring a Friend, Both of You Win!”

What I like: This slogan’s straightforward promise of a mutual benefit is clear and enticing.

37. “Tell a Pal, Get a Deal!”

What I like: The rhyme and brevity of this slogan make it memorable and effective.

38. “It Pays To Have Friends”

What I like: This slogan is clever and highlights the financial benefit of having friends.

39. “Invite Your Friends & You Both Get $$ Off”

What I like: This slogan creates a win-win scenario, emphasizing mutual benefits for both parties.

40. “Share the Love, Share the Earnings”

What I like: By referring to the “love” that users have towards the brand, this slogan combines a sense of community with a financial incentive, creating a warm, inviting message.

41. “Got Friends? Get Rewards!”

What I like: It’s a playful and direct way to communicate the benefits of the referral program.

42. “Get [Benefit] By Inviting Your Friends To [Brand]!”

What I like: The direct call to action of inviting friends and a promise of a benefit make this slogan effective.​

43. “Friendship is Rewarding! Refer a Friend and Earn Together.”

What I like: It emphasizes the benefits for both the referrer and the referred person, fostering a sense of shared reward and encouraging participation.

44. “Good Friends, Great Deals! Refer a Friend and You Both Save.”

What I like: By highlighting the potential for mutual gain, it incentivizes referrals and positions the program as a win-win for all parties involved.

45. “Friends Who Share, Care! Refer a Friend and You Both Win.”

What I like: It effectively leverages the power of social proof by implying that caring individuals participate in the referral program. It also creates a sense of shared benefit and encourages participation.

Creative Referral Slogans

46. “It pays to join [Brand]’s referral program.”

What I like: This slogan implies a financial gain for the user simply by joining this program, making participation seem straightforward.

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47. “Here’s an Easy Way To Show You Care”

What I like: This slogan taps into emotions and makes the referral process feel meaningful beyond mere financial incentives.

48. “This is Just Our Way of Saying Thanks”

What I like: Framing the referral program as a token of gratitude humanizes the brand and enhances trustworthiness.

49. “Spread The Love”

What I like: By tapping into values like love, this resonates widely and encourages sharing in a heartfelt manner.

50. “They Win, You Win, We Win. It’s a Win-Win-Win.”

What I like: The repetitive use of “win” makes the slogan catchy and emphasizes the shared success.

51. “Cash in on Connections”

What I like: This slogan cleverly plays on the dual meaning of “cash in,” suggesting both a financial gain and leveraging one’s network.

52. “The best compliment you can give us is a referral.”

What I like: This slogan highlights the value of appreciation and urges users to spread the word if they like the brand​.

53. “Together We Thrive – Refer and Grow”

What I like: This slogan emphasizes collective growth that could foster a stronger brand and customer bond.

54. “Rewarding customers for their referrals is our love language.”

What I like: This take on meme-esque language brings a self-aware approach that’s purposefully wordy and witty — but also makes the customer benefit quite clear.

55. “You Share, We Care. Gift for Both!”

What I like: This slogan highlights mutual appreciation. Users share recommendations, while the brand reciprocates with gifts, fostering a sense of partnership and reward.

56. “Give [X], Get [Y]”

What I like: This is simple, catchy, and directly communicates the give-and-earn nature of the referral program.

57. “Because Sharing is Rewarding”

What I like: This ties into the age-old saying that “sharing is caring,” giving it a modern twist.

58. “A Treat for You, A Treat for Them”

What I like: The repeated structure and the promise of a win-win make this slogan appealing.

59. “Give Some, Get Some”

What I like: This slogan has a rhyming tone and clearly conveys the reciprocal reward system of the program.

60. “Friendship is a Key, Referrals Unlock the Glee!”

What I like: The playful rhyme and alliteration in this slogan make it memorable. By associating referrals with positive emotions, this slogan encourages participants to share the “glee” with their friends.

61. “Spread the Good Vibes! Refer a Friend and Ride the Reward Tides!”

What I like: Uses positive language and imagery to associate referrals with good fortune and exciting rewards. It’s engaging and encourages participation.

62. “Be a Referral Champion! Refer a Friend and Claim Your Victory!”

What I like: It effectively positions referrers as winners and motivates participation by associating referrals with a sense of accomplishment.

63. “Hop on the Referral Train, Rewards to Gain!”

What I like: This one employs a simple and memorable analogy to convey the concept of joining the referral program. The imagery of the “referral train” suggests a journey towards rewards.

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Holiday-Inspired Referral Slogans

64. “Unwrap a Reward This Holiday Season! Refer a Friend and Treat Yourself.”

What I like: This slogan connects the act of referring a friend with the excitement of unwrapping a present during the holidays. It also emphasizes the element of treating oneself, which can be a strong motivator.

65. “Make their holidays merry and bright! Refer a friend to [Brand Name] tonight.”

What I like: This one uses a classic holiday phrase and adds a call to action with a sense of urgency, “tonight.” It also connects the referral with bringing joy to others during the holiday season.

66. “Let it snow, let it snow, let the referrals flow! Share the joy this holiday season.”

What I like: This cleverly adapts a well-known holiday song, “Let it Snow,” to create a catchy join us phrase. It connects referrals with the joyful spirit of the holiday season.

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67. “Jingle all the way to rewards! Refer a friend and make their holiday.”

What I like: Another classic holiday phrase that connects with the reward of referring a friend. It also emphasizes the positive impact of the referral on the friend’s holiday experience.

68. “‘Tis the Season for Sharing! Refer a Friend and Unlock Holiday Rewards.”

What I like: It uses a memorable holiday phrase and connects the act of sharing with the reward of referring a friend.

69. “Holiday wishes do come true! Refer a friend and get rewards for you.”

What I like: This slogan connects the magical element of holiday wishes with the tangible reward of referring a friend. It creates a sense of possibility and excitement.

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70. “New Year, New Rewards! Refer a Friend and Start the Year Right.”

What I like: This slogan connects the fresh start of a new year with the opportunity to earn rewards through referrals. It emphasizes a positive beginning and sets a goal-oriented tone.

71. “New Year’s Resolution: Refer More Friends!”

What I like: Cleverly frames referring friends as a New Year’s resolution, tapping into the common desire for self-improvement and goal setting.

72. “New Year, New You, New Referrals!”

What I like: The idea of personal transformation in the New Year with the act of referring friends. It suggests that referrals are part of a positive change.

73. “Ring in the New Year with Rewards! Refer a Friend and Share the Cheer.”

What I like: This one connects the celebratory act of ringing in the new year with the reward of referring a friend. It emphasizes sharing joy and spreading positivity.

74. “Cheers to the New Year, Cheers to Rewards! Refer a Friend and Save.”

What I like: Uses a celebratory toast to connect the new year with the reward of referring a friend. It also highlights the potential for saving money or accessing deals.

75. “Countdown to rewards! Refer a friend before the New Year.”

What I like: Creates a sense of urgency and excitement by framing referrals as a countdown to the new year activity. It encourages immediate action to secure rewards.

How to Write a Catchy Referral Slogan

Now that you have read through some catchy ‘join us’ phrases, let’s break down how to create your own referral slogan magic. Trust me, it’s easier than you think!

Here’s a step-by-step guide to crafting a referral slogan that will grab attention and inspire action.

1. Understand your audience.

Before crafting any referral slogan, you must understand who you’re speaking to. Are they young professionals, parents, teenagers, or retirees? Tailor your message to resonate with them.

Pro tip: I recommend asking questions like what are their likes, dislikes, challenges, or aspirations? This will help you understand your audience better and set the foundation to craft an effective slogan.

2. Highlight the program’s benefits.

People need a compelling reason to act. Therefore, your referral slogan must highlight the advantages of referring your brand to someone. Clearly state the benefit, whether it’s a discount, a freebie, or monetary incentives.

Pro tip: Based on the questions asked, I’d try to provide a benefit your audience will likely act upon.

3. Keep it short and memorable.

I think the best referral slogans are concise. Even a little bit witty. The shorter it is, the easier it will be for people to remember and share.

Pro tip: Play around with rhymes, puns, or catchy jingles. They can help your slogan stick in your audience’s minds.

4. Use action words.

A compelling referral slogan should motivate action. You can inspire immediate steps by integrating powerful verbs such as “Share,” “Tell,” “Invite,” or “Join.”

Pro tip: Think of this word as a call-to-action button. Use the word that your audience will most likely click.

5. Add a touch of emotion.

People connect with emotions, be it joy, excitement, nostalgia, or gratitude. Weave a touch of emotion into your referral slogan to create a deeper connection. Whether it’s the thrill of discovery, the warmth of sharing, or the joy of benefiting together, emotions can be a driving force to action.

Pro tip: Consider the emotion your product or service evokes in your customers and incorporate that feeling into your slogan.

6. Test and refine your slogan.

Before finalizing your referral slogan, test it out. Gather feedback and see how people react to it. Based on the feedback, refine it until it’s just right.

Pro tip: Consider using social media polls or focus group discussions. These platforms provide real-time feedback and can help you tweak your slogan for maximum impact.

Key Takeaways for Crafting Referral Slogans That Convert

Wow, we’ve covered a lot of ground! As I was compiling this collection of referral slogans and reflecting on my own experiences, I was struck by a few key things.

First, I was reminded of just how powerful a simple phrase can be. Truly catchy “join us” phrases can be the spark that ignites a wave of new customers and brand advocates. It’s a small investment with the potential of huge returns.

Second, I realized that there’s no one-size-fits-all solution. The most effective referral slogans are those that resonate with your specific audience and reflect your brand’s unique personality. Don’t be afraid to get creative and experiment until you find what works best for you.

Finally, I was reminded of the importance of keeping things concise and memorable. People are bombarded with information these days. Referral slogans need to be catchy and easy to remember if you want it to stick.

I encourage you to take inspiration from the examples I’ve shared and craft referral slogans that capture the essence of your brand and the excitement of your referral program. With a little creativity and effort, you can create catchy “join us” phrases that drive results and help your business thrive.

Need a little more help with customer referrals? Don’t forget to download our 45 free referral templates for a great headstart resource.

Editor’s note: This post was originally published in November 2023 and has been updated for comprehensiveness.