Articles from February 2025

Why Customer Service is Important: 16 Data-Backed Facts to Know in 2025

Throughout my career, I’ve led customer support teams across a wide range of industries, from fast-growing SaaS companies and innovative Web3 platforms to eCommerce brands and popular video game studios. Through these experiences, I’ve learned firsthand the importance of customer service in driving business success.

But what does it take to deliver exceptional customer service in 2025? It goes beyond reactive service. It’s about creating personalized experiences that resonate with each customer. It’s about empowering support teams to be proactive and anticipate customer needs before they even arise. And it’s about staying ahead of the curve by leveraging the latest customer service research and technology.

In this article, I’ll share insights from my professional journey and the latest HubSpot data to explore why prioritizing customer service is vital in 2025. We’ll uncover how exceptional service boosts your bottom line, strengthens marketing, enhances brand image, and builds lasting customer relationships.

→ Download Now: The State of Customer Service [Free Report]

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This direct connection not only helps retain customers but also turns them into advocates for your brand.

I’ve found that by investing in proactive support and personalized experiences, we can turn satisfied customers into loyal promoters who actively contribute to the growth of the business. It’s the essence of what we call the ‘flywheel’ — a continuous loop where happy customers fuel further growth through referrals, testimonials, and repeat business.

Financial Benefits of Excellent Customer Service

A company that prioritizes excellent customer service isn’t just responding to queries or resolving issues. It’s actively driving revenue and boosting profitability. In fact, improving customer experience can increase sales revenue by 2-7% and profitability by 1-2%.

Let’s delve deeper into the financial benefits of a top-notch customer service team:

1. Customer retention is cheaper than customer acquisition.

Acquiring a new customer is significantly more expensive than retaining an existing one. According to our research, companies that fail to invest even a small percentage of their budget in customer service face higher customer acquisition costs (CAC).

Investing in customer service doesn’t just reduce churn —it directly lowers CAC by decreasing the need to constantly replace lost customers.

Every successful startup I’ve worked with over the past decade has prioritized customer service and customer success teams with this goal in mind.

investing in customer service reduces customer churn and acquisition costs, importance of customer service

Why is customer retention so important?

  • Repeat customers are more profitable: Studies show that 20% of your current customers generate 80% of your profits. Retaining and nurturing this group is essential for long-term growth.
  • Positive experiences drive loyalty: When customers have a great first experience, they’re far more likely to return. Satisfied customers not only stick around but also spend more over time. I’ve seen this personally while working on the Insider loyalty program at Skybound Entertainment as it drove repeat purchases and long-term advocacy.

Pro tip: Focus on crafting exceptional customer experiences to boost retention. Start with a stellar onboarding process and personalized offers. According to McKinsey, companies with experience-led growth strategies enjoy 5-10% higher wallet share and 20-30% higher customer satisfaction and engagement –– a win-win for both customers and your bottom line.

2. Customers will pay more to companies with better customer service.

Another thing I’ve learned over the years is that great service pays off, literally. An extraordinary number of customers are willing to pay a premium for businesses that prioritize exceptional service. Over 80% of customers report that receiving value during a service experience makes them more likely to repurchase, even when given the option to switch to a competitor.

Why does customer service make such a difference?

  • Service builds loyalty: A single positive experience can solidify a customer’s commitment to your brand, while one negative interaction can send them straight to your competitor.
  • Customers value respect: People notice when your team treats them with care and empathy, and they reward that effort with repeat business.

I’ve definitely witnessed this firsthand at Skybound with the Insider loyalty program and aspects of community management. When you solve for the customer, whether it’s through quick resolutions or thoughtful conversations, they stick around and support you more. Creating communities is a great way to foster this type of relationship.

Pro tip: To deliver the kind of customer service that drives loyalty and revenue, focus on these essentials.

  • Resolve issues promptly and accurately.
  • Listen actively and show you genuinely care about the customer’s concerns.
  • Meet customers where they are, no matter the channel.
  • Take customer insights seriously and refine your processes to keep their needs front and center.

I know you might be thinking this seems like a lot, but it becomes manageable and scalable with an all-in-one customer service solution. In my experience, investing in the right tools can really take your capabilities to new heights.

3. Customer service grows customer lifetime value.

Customer lifetime value (CLV) is a really important metric for any business. It measures the total revenue a single customer generates over the entire duration of their relationship with your company.

From my experience, increasing CLV requires a strategic and intentional focus on exceptional customer service. At Dapper Labs, for example, we achieved a significant CLV increase by implementing conversational AI chatbots. These chatbots managed 70% of incoming support requests (later more), which allowed our human agents to focus on solving complex customer issues and fostering deeper, more meaningful connections.

How does exceptional customer service boost CLV?

  • Increased customer satisfaction: Positive support experiences encourage loyalty and drive repeat business.
  • Enhanced brand loyalty: When customers feel valued and supported, they stick around longer.
  • Effective upselling and cross-selling: Trust built through exceptional service makes customers more receptive to product recommendations, driving higher sales through cross-selling.

Pro Tip: Use customer service research and machine learning to predict CLV and inform your marketing strategies. Predictive CLV models, powered by AI, use historical customer behavior patterns to forecast how much value a customer will bring over their journey with your brand. These insights can help identify high-value customers, optimize your acquisition costs, and tailor personalized marketing efforts to retain them more effectively.

4. Customer service can lead to more revenue.

Business leaders know that profitability isn’t just about budgeting wisely, but it’s also about how customer experience can directly drive revenue. Research shows that companies focusing on CX see twice the revenue growth compared to their peers, and this trend has held steady for the past decade.

At Skybound, we leaned into this idea during the holiday shopping season on our online store. We set up our customer service team for success by giving them the tools and insights they needed to handle questions and concerns without delay. We made sure they had real-time inventory access and communication strategies to address common issues like order timing and shipping delays.

On top of that, agents took a proactive approach by offering tailored product suggestions that aligned with ongoing promotions –– helping customers unlock discounts, bundle deals, or free shipping, making the shopping journey seamless and rewarding.

CX is an investment that improves experiences and financial performance.

Pro tip: Empower your team with the right tools and proactive strategies during busy periods. Offering personalized promotions and quick, empathetic responses can turn inquiries into lasting customer relationships and sales opportunities.

How Customer Service Supports Marketing Success

Customer service team members are on the frontlines, communicating daily with current and potential customers. As a result of this proximity, customer service can offer valuable insight that can help improve marketing outcomes.

1. Customer service employees can offer important insights about customer experiences.

Often, how you see your brand privately is different from how your customers see it.

For example, an athletic wear business might market itself as health and fitness-focused, but people might buy from them more for comfort or style. To tailor your message and product strategy, you need to understand these subtleties.

One of the best ways to get this information is to talk to your customer service team. Every day, they talk to customers and find out what works and what doesn’t, as well as why people keep coming back. You can turn these exchanges into useful data by giving them the right tools and training.

We used this approach a lot during important campaigns at Skybound. By letting agents record common themes from their interactions, we learned surprising things about why customers purchased, which helped us improve our products and send more targeted marketing messages.

Businesses get more than just happy customers when they put money into knowing and improving the customer journey. In fact, 73% of businesses that give their customers an above-average experience do better financially than their competitors.

There is a clear link between putting customer happiness first and long-term growth and profit. It’s not just the right thing to do; it works.

2. Proactive customer service creates marketing opportunities.

People often think of customer service as an action-based job that deals with issues as they come up. But taking a more proactive method has big advantages.

Businesses that get in touch with customers before problems happen show that they want to make their experience better. This not only makes people happier, but it also makes business possible.

Proactive service empowers you to instantly provide customers with the latest goods, features, or solutions they need. Your team can reach out to someone who had a problem in the past to let them know about a new feature that will fix that particular issue. This makes the contact feel personal and up-to-date.

60% of customers say that “representatives responding quickly and bringing quick solutions” is the top factor that encourages them to make repeat purchases. Proactive service helps mitigate this by engaging customers early, preventing dissatisfaction, and even turning service interactions into sales opportunities.

3. Personalized customer service can improve your online conversion rate.

Your online conversion rate can improve by 8% when you include personalized consumer experiences. A higher conversion rate should lead to more sales and more revenue. Customer service keeps your flywheel moving, like marketing and sales.

However, service that isn’t personalized and makes customers feel like no more than a ticket number in the system harms customer retention. Of customers, 62% think businesses can do more in terms of personalization because they’d prefer to feel like an experience is all about them.

Data supports that great customer service is an expectation, not a frivilous bonus. You’ll attract new customers, prevent customer churn, and build your brand reputation and image with excellent customer service.

Customer Service’s Impact on Brand Image

Every company is known for its customer service to some degree. Of course, you always want a positive brand image, and customer service can be a significant determining factor.

1. Customer service affects your brand image and loyalty potential.

Your customer service team is often the first point of direct contact between your brand and potential buyers. While marketing campaigns and content build awareness, it’s the customer service experience that truly shapes how customers view your brand and whether they remain loyal.

It also plays a huge role in converting first-time buyers into repeat customers. Research shows that 89% of customers are more likely to return after a positive customer service interaction.

In fact, for 66% of customers, a brand’s reputation for customer service is a key factor when making a purchasing decision. On the flip side, poor service can cause customers to cut ties with a brand.

It’s proven that investing in a customer service team that aligns with your brand’s values is crucial for long-term success and customer retention.

2. Excellent customer service will protect relationships with customers who experience a mistake down the road.

Poor customer service can cause significant damage to your business, especially as more customers are vocal about their negative experiences. 51% of B2B companies will stop doing business with a vendor after a bad customer service experience.

Customers are also quick to leave companies that don’t meet their expectations. Roughly 86% of customers would leave a brand after even just two poor experiences.

However, the story isn’t all negative. If your company provides excellent customer service, 78% of customers are willing to give you a second chance after a mistake.

Studies have shown over and over that customers are more loyal to companies that fix problems quickly and correctly than to companies that have never had a problem in the first place. This is called the “service recovery paradox,” and it shows how important it is to not only avoid mistakes as much as possible, but also make sure systems are ready for when they do happen.

From what I’ve seen, companies that can turn a bad situation around are the ones that give their employees the tools they need to handle issues with care and speed.

3. A positive customer service reputation makes people more likely to do business with you.

It’s obvious now that outstanding customer service is a significant differentiator. Even in highly competitive markets with equal products and pricing, businesses that focus on customer experience can gain an advantage.

Consider this: if two organizations offer essentially the same product, but one gives great service, which one will you likely choose?

According to research, positive interactions increase customer loyalty even in the face of rival offers. Customers will stick with a brand that they trust and feel appreciated by.

In today’s digital age, where word-of-mouth spreads quickly online via reviews, social media, and forums, a great reputation for customer service is essential. It’s become a major driver of new customer acquisition and overall business success.

The Power of Well-Equipped Employees

If a company doesn’t appreciate and properly resource its customer service team, it will show in the quality of service that customers receive. But when companies provide the proper training and work environment, customer service employees become a powerful force to turn satisfied customers into loyal advocates who fuel your business.

1. Happy customer service employees will create happy customers.

It’s simple: happy customer service employees create happy customers — and the numbers prove it.

Our annual State of Service report found that when companies invest in their service teams by providing proper training, tools, and support, it leads to better outcomes for both employees and customers.

Motivated, well-equipped reps deliver quicker, more personalized service, which boosts customer satisfaction. In fact, happy employees can lead to a 13% increase in productivity. That kind of boost makes a huge difference in meeting customer expectations, keeping them satisfied, and driving more loyalty. This is true for both B2B and B2C environments.

It’s surprising that so many companies miss this link. In my experience, too many leaders still treat customer service as a cost center instead of recognizing it as a key growth driver.

However, the companies that priortize their teams see real results. Engaged employees are better able to meet the rising demand for fast and efficient service. By investing in your people and the right tools, you’re not only creating a positive work environment but also ensuring happier customers –– leading to long-term success.

2. Happy customers will refer others.

When people have a memorable experience — good or bad — it’s natural to want to shout about it from the rooftops. But, of course, today’s rooftops are review websites and social media, with 55% of consumers sharing their purchases socially on Facebook, Twitter, Pinterest, and other social sites.

For better or worse, your most impacted customers will do word-of-mouth advertising for you. In fact, 66% of salespeople say that the highest quality leads come from existing customers. Since great customer service translates to happy customers, your customer service team can be a major catalyst for cheap promotion through positive word-of-mouth and referrals.

Much like your most loyal customers, referred customers are a business treasure. Referred customers:

Customers who feel genuinely valued are not only more likely to return, but they’ll also actively become your best advocates. A referred customer from a happy one is a trust bridge built on positive experiences, and it’s the kind of growth that’s both organic and sustainable.

3. Good customer service encourages customers to remain loyal.

As we’ve covered, it‘s much cheaper to retain an old customer than to acquire a new one. So, in this sense, the higher a customer’s lifetime value — the total revenue a company can expect a single customer to generate throughout their relationship with that company — the higher the profit for your company.

Compared to hundreds of possible competitors with similar products and services, your company has to do more than relish the exciting features of your products. You can differentiate from your competitors by providing stellar customer service. This is especially true when it’s time to launch a new product or service.

Your existing customers are 50% more likely to try a new product and spend 31% more money on it than new customers. In fact, new customers are only 5-20% likely to buy a product.

For those existing customers to stay long enough to consider a new product, it takes effort via customer service to keep them satisfied. Of customers, 71% cited poor customer service as the reason they ended a relationship with a company.

Conversely, when your company’s customer service is excellent, you’re more likely to see your customers stick around and eventually try more of your offerings.

Loyalty is rooted in trust, and customers can trust real-life humans more than the ideas and values of a brand. So, by interacting with your customer service team, those customers can hopefully build life-long relationships with your business.

What Businesses Need to Improve Customer Service

Beyond understanding how essential it is to put considerable effort into building a solid customer service team, companies need to provide employees with all the tools they need to deliver the type of consistent, proactive customer service required today.

Here are a few areas to keep in mind when improving your customer service team:

1. Customers expect high-quality service.

Your team needs to be world-class and ready to meet customer demands at a moment’s notice.

Research shows that 76% of consumers expect connected interactions across all channels, but a majority, 54%, feel their experiences are often fragmented across sales, marketing, and service teams. On top of this, 58% of customers say their service expectations have increased since the pandemic. Consumers demand service that is personalized and consistent.

This is where businesses can capitalize on their CX strategy. The gap in customer expectations and actual delivery leaves room for improvement. With competition at an all-time high and customers having endless options, it’s clear that meeting these expectations is no longer a luxury.

2. Businesses need omnichannel solutions.

In the past decade, businesses gradually explored new, digital ways to engage and support customers. But, over the past few years, this timeline accelerated significantly. As we pointed out, consumers expect service across all channels.

As we shared in our State of Service report, only 50% of companies have enabled their service teams with the most basic service features a CRM can provide: a help desk, knowledge base, and shared email capabilities.

As a result, many businesses have much catching up to do to provide their customer service teams with the tools they need to serve customers well across every channel.

Considering this is also one of the highest ROI strategies for CS teams, count omnichannel solutions as a major growth area in the future.

customer service technology adoption varies between high-growth, low-growth, and no-growth companies, importance of customer service

The image below explains how omnichannel experiences work:

multichannel vs omnichannel customer service graphic, importance of customer service

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Rather than having each channel operate independently, the channels link together so they can share messages and information freely. That way, customers don’t have to navigate away from what they’re doing to get help from your business.

Instead, any time they need help, they can reach out on any channel of their choice and will get an immediate, reliable response.

3. Excellent customer service is a competitive advantage.

Excellent customer service has always been a major differentiator, and it’s only becoming more crucial. According to a Zendesk report, when businesses offer quick, effective, and personalized support, they not only keep their existing customers but also attract new customers from competitors.

Personalization is key. Our own research found that 78% of customers expect it, and 44% are more likely to return after a personalized experience. Customer loyalty is tightly connected to how much personalized attention they get. A solid customer service experience can increase revenue, as businesses that understand and meet customer needs build deeper, longer-lasting relationships.

By delivering fast, personalized service and addressing issues quickly, your company can stand out, grow, and gain a competitive edge.

As Jeff Bezos famously said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

Invest in Your Customer Service Team Today

Writing this has reminded me of the undeniable connection between investing in customer service and driving business success. When businesses prioritize their customer service teams (by recruiting top talent, offering the right training, and equipping them with the best tools), they build a foundation that supports long-term growth.

What I’ve further realized through this process is that customer service is far more than a support function. It’s a core part of your brand and customer experience, capable of shaping perceptions, building loyalty, and driving revenue.

So, now that I’ve seen the impact of these investments, I’m asking you: How will you raise the standard of customer service at your company? How will you invest in your team to create the kind of lasting relationships that keep customers coming back for more?

Editor’s note: This article was originally published in October 2018 and has since been updated for comprehensiveness.

The Sales Revenue Formula: How to Use It and Why It Matters

While heading content for a leading sales training company, I remember trying to learn everything I could about sales to better understand my target persona. One thing that stood out was that sales revenue dominated nearly every conversation I noticed the salespeople having. That’s when I figured this wasn’t just any old metric but the cornerstone of every sales plan and decision, from strategy to incentives.

Free Download: Sales Plan Template

Despite not having a sales quota (thankfully!), I realized understanding the concept of sales revenue was a must to create impactful content, and I got on to my research.

In this blog, I’ll be distilling everything I’ve learned about sales revenue and using it as a tool for business growth.

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Of course, I needed to dig deeper than a simple sales revenue definition. Because at first, I’ll admit I was confused. I wasn’t sure whether revenue and sales were the same thing, as I heard many sales professionals use the terms interchangeably in casual conversations.

However, I learned that they’re not identical. Revenue is the broader term, and knowing how to differentiate between the two is essential.

For example, a company can have $10 million in sales but $12 million in revenue if nonoperating income totals $2 million.

In other words:

  • Sales, whether gross or net, include the proceeds from selling core products or services.
  • Revenue, on the other hand, includes all the money a company takes in, including non-operating income from activities outside the core business operations.

So, revenue may come without sales, but all sales are inherently revenue.

Why is sales revenue important?

Sales revenue is the first metric reported on an income statement, and it’s the lifeblood of any business. Here are some top reasons why I think it matters.

Indicates Business Health

Sales revenue directly measures how well a product or service is performing in the market. Consistently high or growing sales revenue indicates strong customer demand and market fit. On the contrary, declining sales revenue signals potential issues a business might want to examine.

Guides Business Strategy

In my interactions, I saw how sales revenue forms a baseline to influence key decisions like budgeting, hiring, and resource allocation. It’s the foundation that most leaders abide by for setting realistic goals and determining where to invest for business growth.

Measures Sales Team Performance

I can vouch for this: Revenue is the ultimate performance metric for sales teams. After all, what matters to a business is not just closing deals but also ensuring those deals translate into meaningful income.

Attracts Investors and Stakeholders

Strong sales revenue signals a business’s stability and growth potential. With good sales revenue numbers, I’ve seen how companies appear more attractive to investors and other external stakeholders.

Feeds Into Profitability

While sales revenue isn’t the same as profit, it’s a crucial first step. Without sufficient revenue, you cannot easily cover operating costs. Substantial sales revenue raises the chances of profitability, and without it, generating profit becomes impossible.

Supports Long-Term Growth

I’ve also seen that sustainable sales revenue fuels business expansion. It provides the resources needed to invest in new products, markets, and technologies to stay competitive.

These benefits make one thing clear — there is a connection between revenue and net income for your business. But if you look at an income statement, you’ll find two types of sales revenue. Which one do you use to ascertain what? Let me shine a spotlight on that.

What are the types of sales revenue?

Gross and net sales revenue are two types of sales revenue. Each has its purpose, impact, and calculation method. Let’s start by looking at their definitions.

  • Gross sales revenue is the total of all sales of goods and services, excluding adjustments like returns, discounts, or allowances. This figure indicates a business’ ability to sell its products or services but doesn’t necessarily demonstrate its ability to generate profit.

Note: The formulae and examples discussed below pertain to gross sales revenue.

  • Net sales revenue is gross sales revenue adjusted for any returns, discounts, or allowances. This metric more accurately represents a company’s cash flow from customers and demonstrates its ability to generate profits.

Dig Deeper: For more on gross versus net sales and how to calculate them, check out this post.

Now, let’s move on to the sales revenue calculations.

How to Calculate Sales Revenue [+Formulas]

First, a tidbit I learned: You calculate sales revenue differently depending on whether the company sells products or services. However, I’d like to emphasize that the underlying concept remains the same in either case.

Let me explain the formula with an example for each.

Formula: Calculating Sales Revenue for Product-Based Companies

To calculate sales revenue for your product-based business, you need to multiply the number of units sold by their average price.

Here’s the formula:

Sales Revenue for Product-Based Company = Number of Units Sold x Average Price

sales revenue formula for product-based companies

Example of Sales Revenue Calculation (Product-Based Company)

Suppose in September, a boutique handmade scrunchie company, Sunday Scrunch, has sold the following in a particular month:

  • 100 medium blue scrunchies for $3.50/unit.
  • 150 small cheetah-print scrunchies for $3.00/unit.
  • 50 large neon orange scrunchies for $4.00/unit.

What’s their sales revenue for September? Let’s do some math.

  • Small scrunchies: 150 sold x $3.00 = $450
  • Medium scrunchies: 100 sold x $3.50 = $350
  • Large scrunchies: 50 sold x $4.00 = $200

Next, add all of these values together.

  • $450 + $350 + $200 = $1,000

Sunday Scrunch’s September sales revenue would be $1,000.

Formula: Calculating Sales Revenue for Service-Based Company

To calculate sales revenue for a service-based business, you need to multiply the number of customers catered to by the average service price.

Here’s the formula:

Sales Revenue for a Service-Based Company = Number of Customers x Average Price of Services

sales revenue formula for service-based companies

Example of Sales Revenue Calculation (Service-Based Company)

Let’s say Elite Consulting Services had 250 customers in September, and their average price of services was $20,000. What’s their monthly sales revenue?

Check it out as I calculate it for you:

Service-Based Sales Revenue = Number of Customers x Average Price of Services

  • Number of Customers = 250
  • Average Price of Services = $20,000
  • 250 x $20,000 = $5 million

Elite Consulting Services’ September revenue would be $5 million. Not a bad month, I’d say!

Formula: Calculating Net Income from Sales Revenue

Now, sales revenue is the starting point for determining any company’s net income. Net income is the basis for business-critical calculations and reports, including earnings per share and cash flow statements.

You can start with your sales revenue to arrive at net income. Let me explain how.

  1. First, you must subtract the cost of goods sold from sales revenue to determine your gross profit.

Gross Profit = Sales Revenue – Cost of Goods Sold

  1. Next, subtract any depreciation and SG&A (selling, general, and administrative) expenses from gross profit to find the operating margin — also referred to as earnings before interest and taxes or EBIT. SG&A can include rent, utilities, marketing and advertising, salaries, and other operating costs.

Operating Margin (EBIT) = Gross Profit – Depreciation – SG&A

  1. The next step is to subtract interest expenses from the operating margin to find pretax income.

Pretax Income = Operating Margin (EBIT) – Interest Expenses

  1. Finally, you need to subtract taxes from pretax income to arrive at your net income.

Net Income = Pretax Income – Taxes

As you can see, sales revenue is the baseline for calculating net income and is essential to ascertaining a business’s health and planning its future.

Bottom Line: Mastering Sales Revenue Pays Off

After all this research, I can confidently say (and hope you’ll agree) that sales revenue is one of the most influential metrics in business analysis and forecasting. It’s no surprise that it dominates conversations from salespeople to management. After reading this article, I hope you understand sales revenue, how to calculate it, and how to use it to demonstrate results and strategize your growth.

100 Real Estate Slogans to Inspire Your Own [+How To Create One]

Real estate slogans are more than just catchy phrases — they’re your brand’s first impression and a powerful tool to set you apart in a competitive market. I think there’s a lot of competition in the real estate business in the contemporary world. With so many realtors vying for attention, having a memorable slogan can make all the difference in attracting clients and closing deals.

Free Resource: Real Estate Strategy Template

If you want your brokerage or personal brand to stand out, crafting a unique and compelling slogan is essential. But don‘t worry if you’re feeling stuck — I’ve got you covered!

In this article, I’ve curated 100 inspiring real estate slogans to ignite your creativity and help you craft a tagline that perfectly captures your business. Plus, I have also included some humorous real estate slogans to add a fun touch to your brand.

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How To Create A Winning Real Estate Slogan in 7 Steps

Crafting a standout real estate slogan is more than a creative exercise — it‘s an opportunity to communicate your brand’s values, connect with your audience, and differentiate yourself in the real estate market (which is already competitive enough).

A well-crafted slogan can resonate deeply with potential clients and become a cornerstone of your marketing strategy. I suggest following these steps to create a slogan that truly reflects your brand and drives results.

Step 1: Define your brand identity.

Start with introspection. What makes your real estate business unique? Are you known for personalized service, luxury listings, or a deep understanding of your local market? Clarify your mission, vision, and values. This foundation will guide your slogan to align seamlessly with your brand’s essence.

Step 2: Understand your audience.

A slogan should resonate with the target clients. To do that, I recommend researching their preferences, priorities, and challenges. Are they first-time homebuyers, seasoned investors, or luxury property seekers? The better you understand their needs, the more impactful your message will be.

Step 3: Highlight your unique selling proposition (USP).

What sets you apart from other real estate professionals? Whether it’s your exceptional negotiation skills, community connections, or innovative use of technology, ensure your USP shines through in your slogan. My suggestion would be to focus on benefits rather than just features to appeal to your audience’s aspirations.

Step 4: Incorporate emotion and inspiration.

Real estate is a deeply personal and emotional journey for most clients. Infuse your slogan with language that evokes trust, hope, or excitement. Connect emotionally with buyers by emphasizing the transformation of a property into a personal haven.

Step 5: Keep it concise and versatile.

A great slogan is memorable and works across all platforms — business cards, social media, advertisements, and signage. Aim for brevity and clarity; your message should be impactful at a glance.

Step 6: Use wordplay or rhythmic elements.

Clever use of rhymes, alliteration, or puns can make your slogan stand out. Just ensure that creativity doesn’t compromise clarity or professionalism.

Step 7: Test, refine, and gather feedback.

Before you finalize your slogan, I recommend sharing it with colleagues, friends, or focus groups to gauge its effectiveness. I’d ask if it’s memorable, easy to understand, and accurately represents the brand. Then, I would be open to refining my ideas based on constructive feedback before finalizing my choice.

Catchy Real Estate Taglines

1. “Find your dream home.” — Pardee Properties

Simple and straightforward, Pardee Properties promises to help its clients find their dream homes, something all of us can relate to.

pardee properties homepage with real estate slogan

Source

What I love: Pardee Properties keeps it straightforward. Their website proves they know how to close high-transaction home deals.

2. “Getting you home since 1995.”This tagline highlights experience and reliability. It suggests a long history of success with a focus on delivering results for customers.

Pro tip: Combine a sense of tradition with trustworthiness. Make potential clients feel confident that they’re working with a seasoned, dependable partner in their home-buying journey.

3. “Follow your dream, home.” — Engel & Völkers

This slogan combines two common sayings — “Follow your dreams” and “dream home” — to inspire their clients that they can achieve their dream of owning their own home.

engel & volkers homepage with real estate slogan

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Pro tip: For many, buying a home feels aspirational. Your slogan should reflect that this is a wonderful dream they can actually achieve.

4. “Search. Invest. Relax.”

Finding the perfect property, making a wise investment, and enjoying peace of mind is a wishful way everyone wants to do real estate. This slogan captures the essence of a hassle-free real estate journey.

Pro tip: Highlight how your services streamline the process. Emphasize that clients can trust you to handle the complexities while they focus on enjoying their investment.

5. “Annie gets it done.” — Ann Cutbill Lenane

This slogan oozes a can-do attitude of a realtor who fulfills her obligations to you. What’s even more beautiful is the social proof all over the website to support Annie’s bold claim. For instance, Ann is ranked as Elliman’s #1 Manhattan Broker for Transactions.

real estate slogan from ann cutbill lenane

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She has also been voted the Real Estate Board of New York’s Broker of The Year and transacted billions of dollars in sales in Manhattan over her 38-year career.

Pro tip: When building your personal brand and slogan, make sure you have data to back up your claims.

6. “Bringing real solutions to real living.”

I like how this phrase emphasizes a practical and tailored approach to real estate. The focus is on meeting the real-life needs of clients.

Pro tip: Try to use a results-driven and client-centered approach.

7. “Dream locations, dedicated support.”I like the dual promise of finding idyllic properties while also providing unwavering client assistance.

Pro tip: Ensure potential clients find their ideal home while ensuring they feel supported every step of the way.

8. “Search. See. Love.”

This slogan just outlines what the home-buying process should be. But by stripping away the tough parts so many of us dread, it does the unthinkable: make home buying sound fun.

Pro tip: These three words are simple, catchy, and punchy. When it comes to slogans, less is more.

9. “Maximizing comfort, minimizing the process.”

Buying a home can be overwhelming, so the slogan reassures clients that the real estate team will handle the complexity, making it a smooth journey for them. The slogan reflects that the client’s well-being is prioritized.

What I love: This slogan reassures clients that their experience will be stress-free and comfortable, allowing them to focus on the excitement of finding their perfect home. It positions the team as both caring and efficient, making the often-daunting process of home buying feel more approachable and pleasant.

10. “Crafting spaces for every story.”

This phrase emphasizes personalization. It suggests that every home is uniquely designed to reflect the individual journey and aspirations of its owner.

Pro tip: Highlight the emotional connection clients can have with their homes.

11. “Painting your perfect home.”

The metaphor of painting is a smart way to convey the idea of creating a home. It’s a great way to suggest that the company helps clients craft their ideal living space, much like an artist bringing a canvas to life with careful attention to detail.

What I love: I love the artistic imagery in this tagline — it evokes creativity and individuality, making the home-buying process feel personal and unique. It speaks to clients who are looking for more than just a house; they want a space that truly feels like their own masterpiece.

12. “Our listings are hotter than your morning coffee.”

The slogan conveys energy and enthusiasm and makes the company feel approachable. Alternatively, this highlights the company’s property listings as fresh, enticing, and highly sought-after.

What I love: I love how this tagline uses humor and a relatable comparison to grab attention.

13. “Opening doors to new beginnings.”

This slogan symbolizes fresh opportunities. It reflects hope and optimism. It made me think as if I’m being promised a brighter future by stepping into the new home.

Pro tip: Highlight the emotional significance of finding a home. Connect with your clients by emphasizing the life-changing moments that come with starting anew.

14. “Step into your dream space.”

This slogan made me envision myself in my ideal home. It does a decent job of conveying a sense of excitement and personalization. I began thinking beyond simply envisioning my dream home and focused on turning it into a reality.

Pro tip: Focus on creating a vivid, aspirational picture for your clients. Use language that sparks imagination and excitement about finding their perfect space.

15. “Building trust, one transaction at a time.”

In my opinion, reliability and integrity are very important in the real estate process. This tagline emphasizes a commitment to cultivating long-term relationships with clients through each interaction.

Pro tip: Highlight your dedication to transparency and honesty throughout the buying process. Ensure your customers feel valued and confident in their decisions.

16. “Home happens here.” — Howard Hanna

real estate slogan from howard hanna

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Simple yet powerful — the slogan captures the essence of finding a place where life can unfold. It evokes a sense of belonging and possibility, suggesting that the journey to “home” begins with Howard Hanna’s real estate team. It puts an emphasis that the right home is not just a transaction, but the foundation for a new chapter in life.

What I love: This slogan is short, memorable, and emotionally resonant. It makes the process of buying a home feel personal and significant. Reading this, I was immediately reminded that a home is far more than just a building — it’s where memories are created and life unfolds.

17. “Pick. Purchase. Prosper.”

I feel that there should be a seamless progression from choosing the perfect property to making a smart investment to reaping long-term benefits. This phrase conveys a sense of success and growth tied to real estate decisions.

Pro tip: Showcase how clients can achieve financial security and try to focus on the outcomes.

18. “Your vision, our blueprint.”

A blueprint is a roadmap to turning a dream into reality. It suggests a collaborative, personalized approach where every detail is designed to match the client’s specific needs and desires.

Pro tip: Showcase both creativity and professionalism. Make it clear that every home journey is unique and carefully designed.

19. “We listen, we care, and we show you really nice kitchens.”

This tagline humorously emphasizes the company’s focus on understanding clients’ needs while highlighting one of the most important aspects of a home — the kitchen. It’s a playful yet reassuring way to show they prioritize what matters most to buyers.

What I love: I love how this tagline strikes a balance between humor and sincerity. It feels warm and approachable, making clients feel heard while adding a light-hearted nod to the universal appeal of a great kitchen. It’s simple, memorable, and relatable.

20. ”Properties of Distinction.” – Aston Chase

real estate slogan from aston chase

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This tagline exudes elegance and exclusivity. In my opinion, this statement is appealing to clients who seek unique and high-quality real estate offerings.

What I love: It’s concise yet powerful, making it ideal for premium real estate marketing. The phrase suggests sophistication and a commitment to excellence — something that is likely to resonate with discerning buyers.

21. “Homes that spark possibilities.”

For me, this slogan is a great way to suggest that the spaces being offered are more than just a place to live — they’re a foundation for growth, creativity, and new adventures.

Pro tip: Emphasize how your properties inspire clients to dream big and envision their future.

22. “Living beyond expectations.”

This is a smart way to convey the idea of offering more than what clients anticipate. It suggests that the homes being offered have exceptional features, comfort, and style that will enhance the living experience.

What I love: Focus on exceeding client expectations at every stage of the process.

23. “WFYNH: Work From Your New Home.”

I love this one — it’s a catchy way to attract an audience who are used to working remotely. It positions the home as more than just a living space but also an ideal environment for productivity and balance in today’s work-from-home culture.

Pro tip: Create slogans that are up-to-date and tap into the contemporary growing trends.

24. “Live your life, I’ve got this.” — Heather McMaster

Heather’s statement is meant to inspire confidence in her clients. She promises to take care of their needs and desires while they can continue living their lives, trusting in her expertise.

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What I love: Heather McMaster makes the process of buying a home feel less complicated. You just need to find a place you love; she’ll take care of the rest.

25. “Scenic living, tailored assistance.”

I think this is a great way to combine the allure of picturesque properties with a personalized, client-focused approach.

What I love: I love how this one emphasizes not just finding a beautiful place to live, but also receiving exceptional, customized support throughout the process.

26. “A welcoming home for all.”

This tagline emphasizes inclusivity and warmth. It suggests that every client, regardless of their background or needs, can find a place where they truly belong.

What I love: I love how this tagline promotes a sense of community and belonging, making everyone feel valued.

27. “Top-Ranked Manhattan Real Estate Broker.” — Noble Black

real estate slogan from noble black

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When you’ve done over $3 billion in individual sales, include it in your slogan. Don’t want to feel like you’re boasting? That’s also fine. Just tell your audience that you’re among the top-ranked brokers in your area, like Noble Black does.

What I love: You want a broker who knows your market inside and out. Noble Black’s slogan assures that you’ve already found an expert.

28. “Equipping vulnerable families to become land and homeowners.” — New Story

This charity pioneers solutions to address global homelessness. The key to this slogan is that home is so much more than a building. It’s a place to feel safe, connected, and at rest. The slogan also ties in nicely with the company’s name with the repeated use of “story.”

Pro tip: Your slogan should complement the name of your business. Make sure the two go hand in hand.

29. “Where life meets luxury.”

A perfect way to convey the perfect blend of comfort, elegance, and high-end living.

Pro tip: Make potential buyers feel like they’re investing in a lifestyle, not just a home.

Creative Real Estate Taglines

30. “We are where you want to live.” — Douglas Elliman

real estate slogan from elliman regions

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You pay realtors because they have lots of reach, and the Elliman team wants you to know they’re everywhere. No matter where you want to live, they can help.

Pro tip: Your slogan should reinforce your specialty. In this case, Elliman focuses on their wide range of regions.

31. “Make yourself at home.” — Corcoran Group

This New York, Hamptons, and South Florida brokerage recently unveiled its simple, new slogan. We can fast-forward our thinking past the open houses, packing, and moving trucks straight to the good stuff: being home.

Pro tip: “Make yourself at home” is a familiar phrase. By using something simple and intimate, the Corcoran Group sets the tone for the buying experience.

32. “Your vision, our mission.”

This slogan emphasizes a collaborative approach. It showcases dedication to understanding and fulfilling each client’s unique needs with precision and care.

Pro tip: Build trust by showing how you prioritize their vision at every step of the journey.

33. “Helping you unlock the home of your dreams.”

This tagline conveys a sense of partnership and support. It emphasizes the idea that the real estate company is there to enable you. The word “unlock” adds a subtle metaphor, implying new beginnings.

Pro tip: Keep it simple. The idea is to resonate with anyone looking to find their perfect home. Highlight the company’s role as a trusted guide.

34. “Find the right home at the right price.” — Redfin

Slogans ought to deliver on their promise, and Redfin hits the mark with this one. Their website allows users to find homes of their choice easily and within their budget. With their slogan, Redfin clearly states they’re ready to meet the needs of the modern buyer.

35. “Nooklyn is how people find and share apartments.” — Nooklyn.com

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Whether buying or renting, finding the right place to live is a personal and unique experience. This trendy company helps New Yorkers search for apartments, find roommates, apply, and pay.

The idea of finding a nook of your own is one that many of us can relate to, and Nooklyn is smart to use it to their advantage.

What I love: Just by reading the slogan, you know Nooklyn focuses on renting — not buying.

36. “Expect Better®.” — Better Homes & Gardens Real Estate

Better Homes and Gardens® leverages their brand history and credibility for their real estate business (and slogan!) with the following: “For over 100 years, the Better Homes & Gardens® brand has been the go-to source for inspiration, creativity and know-how for people seeking to better their lives. It’s only fitting that our agents would carry on this proud tradition by bringing these same values to each of their clients as they help them buy and sell their homes.”

Pro tip: Use your slogan to instill confidence and high expectations in your clients. Don’t be afraid to let your brand do the heavy lifting.

37. “Find your place.” — Compass

real estate slogan from compass

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Compass beautifully ties its brand name to its slogan. I mean, what do we use compasses for if not to find a place we’re going to?

What I love: People’s identities and homes are intertwined. Compass lets clients know they’ll find the right place.

38. “A higher form of realty.” — Saunders & Associates

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This clever play on words immediately grabs the attention and communicates the excellent service Saunders & Associates promises to provide.

Pro tip: Wordplay is a fun and efficient way to communicate your message to your audience.

39. “Where luxury lives.” — Christie’s International Real Estate

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Christie’s International Real Estate uses its slogan to address its customers and exclude those who aren’t a fit. This messaging is built for their target market.

Pro tip: If your real estate business focuses on luxury properties, your slogan should reflect your target audience. This will attract qualified buyers and turn away people who aren’t a fit.

40. “We love it here and you will too.” — The Boutique Real Estate Group

The slogan speaks directly to audiences who cherish luxury. Everyone loves luxury. So it makes sense to have a slogan that’s a mirror of what the company represents.

What I love: Home should be a place you love. The Boutique Real Estate Group uses its slogan to reinforce this idea.

41. “Your next home is here.” — Coldwell Banker

real estate slogan from coldwell banker

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For many of us, buying a home is a dream — and one that’s not easily attainable. Coldwell Banker’s slogan welcomes those of all budgets, promising to help them achieve their dreams and find their home.

Pro tip: Buying a home can be intimidating. A great slogan puts buyers at ease and makes the process feel attainable.

42. “#1 Real Estate Team In The Nation — 4th Year In A Row.” — The Jills Zeder Group

This slogan is a heavy-hitting social proof that obliterates every objection that Jills Zeder’s prospects may have. Awards or ratings from a recognizable body like the Wall Street Journal make for a fine slogan.

Pro tip: Social proof is powerful. Use your past success to propel your business forward.

43. “Where dreams find their address.”

The imagery of “dreams” finding an “address” evokes a feeling of fulfillment and permanence. It suggests that your company helps turn dreams into reality by connecting people with the perfect home.

What I love: I love how this tagline blends aspiration with a sense of belonging. It feels poetic yet professional.

44. “Navigate the Market With Confidence.” — Colin Co

One visit to their website and it’s clear that Colin Whitenack has a knack for quality. The logo is bold and catchy. This slogan signals that you’ll love where you’ll live once you work with this company.

What I love: There are many steps to buying a house. However, with Colin Whitenack, the process will be worth it.

45. “Where clients are like family, come join our family.” — The Archibeque Group

Want customers to understand your business values instantly? Put them in your slogan. That’s what The Archibeque Group did. By defining what they’re about, they immediately communicate what their customers can expect and invite prospects to join.

What I love: Home buyers want real estate agents that are invested in their success. The Archibeque Group reassures clients that they’re in good hands.

46. “Building relationships, one home at a time.”

This tagline emphasizes the personal touch and care that the company brings to each transaction. It gives me a feeling as if the real estate company is on a journey of helping people.

Pro tip: Shift the narrative from transactions to experiences. Basically try to create an emotional bond that people will remember.

47. “Let our family bring you home.” — William Raveis Real Estate

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Over time, family-owned companies can outperform larger companies. So, William Raveis is smart to tap into our innate preference for family-owned businesses by leading with it in their slogan.

What I love: When making a major investment, service is important. William Raveis Real Estate has a slogan that ensures a great experience.

48. “Local Expertise. Global Connections.” — The Kerwin Group

Kerwin sells to high net-worth clients, so trust is a crucial factor for social proof. Communicating this in the slogan is a great first step. Complimenting the slogan with excellent testimonials is next and Kerwin’s does that.

49. “The evolution of luxury starts here.” — Aaron Kirman

Aaron hits on the aspirational side of what rich home enthusiasts want: something luxurious. You also don’t need to scroll deep into the website to see the slogan shining all through the web design.

Pro tip: Make sure your slogan aligns with your product. For high-priced businesses, reinforce the importance of luxury.

50. “Longevity is no accident.” — Nourmand & Associates

Nourmand and Associates have been in the real estate business for over 45 years. They must be doing everything right to last this long in the industry, making the slogan to be the best fit for their company.

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Pro tip: The history of your business can be a valuable selling point. If your business has experience, consider highlighting it in your slogan.

51. “Find a Home to Suit Your Lifestyle.” — Century21

You’ll certainly know what quality looks like when you’ve been in the real estate industry for over 50 years. That’s the Century21 story. They know what’s excellent, average, and bad, and they want customers to settle only for the best.

What I love: No one wants to settle when picking a home. Century21 reminds you that you won’t have to, and you’ll find the perfect fit.

52. “Find a home that suits your lifestyle.” — Sotheby’s Realty

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There’s no way you won’t find an exceptional home that suits your lifestyle with Sotheby’s realty. Their slogan also communicates their ability to help each client find the home which will be a perfect fit for them.

What I love: Everyone has a different idea of a perfect home. Sotheby’s Realty assures that you’ll find exactly what you want.

53. “A smart move.” — EXIT Realty

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This slogan is perfect in two ways. First, if you want to leave your home or buy a new one, hiring an EXIT agent is a smart move. Second, the slogan implies you’re making a smart move by selling or buying a house … and that the moving process will be smooth with EXIT!

What I love: This slogan makes use of a common phrase. This clever tagline pulls buyers in.

54. “A better way to buy New York City real estate.” — Elika Real Estate

Elika Real Estate gets many things right with this slogan. It’s niched to a specific city. It’s niched to home buyers. It’s straightforward. All perfect ingredients for a memorable slogan, don’t you think?

Pro tip: If you’re focusing on a specific geographic area, mention the region in your slogan.

55. “Where Legacy Meets Innovation.” — Coldwell Banker Warburg

Coldwell Banker Warburg brilliantly uses alliteration to make this slogan simple and memorable. They also arrange their values in order of decreasing importance to customers as integrity comes first and innovation comes last.

56. “I’ll sell your home faster & for more money.” — HomeSmart/Bruno Arapovic

Big promise. Big returns. Big expectations. That’s what the HomeSmart slogan is all about. They tell you what they do and what you can expect using the simplest and most compelling words.

What I love: Clients know exactly what to expect from the business.

57. “Who you work with matters.”

Let’s face it. It’s not uncommon to find undedicated realtors. Realtors may not communicate well. They are often commission-driven. They take outcomes personally. And their work with customers often ends in sour experiences.

Pro tip: If you’re a team of one, make sure your role in the selling/buying process is central to your brand.

58. “Discover where your heart belongs.”

This tagline evokes a sense of warmth and connection, focusing on the emotional aspect of finding a place to call home.

Pro tip: Remind potential customers that the process is about more than bricks and mortar. It’s about finding a place where life feels right.

59. “Integrity. Passion. Excellence.” — Neal Ward Properties

Neal Ward properties does an excellent job of summing everything a client wants in three simple words. Clients seek realtors who have a drive to do their job, a heart to put them first, and the expertise to get them the best.

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What I love: When searching for a home, clients want to know they’re working with someone knowledgeable who is passionate about finding them a home. Neal Ward Properties shows they can deliver, all in three words.

60. “Your future starts here.”

This tagline conveys a sense of optimism and new beginnings. Everyone needs or deserves a new beginning.

What I love: I love the forward-looking focus of this tagline. It’s a line that made me envision my next chapter.

61. “Your Advocates In Finding The Best Place For Your Business To Do Business.” — Commercial Real Estate

This slogan makes sure clients know the Commercial Real Estate team is on their side. Moreover, Commercial Real Estate’s success lies in helping clients successfully achieve their goal of selling or buying a property.

What I love: Commercial Real Estate reminds customers that they’re truly invested and share their clients’ goals.

62. “When home matters most, go with the most trusted.” — RE/MAX

RE/MAX’s tagline focuses the client’s attention on the crucial role the agent plays in the process of buying and selling property. With the right agent — which RE/MAX will provide — success is guaranteed.

Pro tip: If your real estate business is known for its agents, put them front and center in your slogan.

63. “From ‘for sale’ to ‘sold,’ we make it seamless.”

From listing a property to closing the deal, the potential client is being reassured that every step will be handled with efficiency and ease.

What I love: The tagline projects clarity and confidence. It also addresses potential client concerns about the complexity of buying or selling a home.

64. “Local expertise. Global connections.” — Neill Bassi

With these two concise sentences, Neill Bassi communicates his expert knowledge of San Francisco to assist clients in his region along with the prestige of his global connections.

What I love: Neill Bassi shows that clients can get the best of both worlds with his business.

65. “Helping everyone find their place in the world.” — Lila Delman

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Who doesn’t want to find their place in the world? Lila Delman plays on the common theme of finding one’s place metaphorically and applies it to her ability to help everyone find the physical place they can call home.

What I love: Lila Delman shows that she can help clients find both a home and a new piece of their identity. That’s a powerful message!

66. “A fresh approach to real estate.” — Judy Citron

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Although Judy Citron doesn’t specify what her fresh approach is, many clients who have been burned by past poor experiences with realtors may find this tagline relieving.

What I love: Judy’s visuals also communicate the connection between her last name and her idea of “fresh.”

67. “Homes sell faster when their beauty and quality are reflected in MLS.” — HomesUSA

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HomesUSA helps major homebuilders sell the houses they’ve built. Their slogan appeals to the builder’s pride in the beauty and quality of their work, offering to help them sell faster through their multiple listing service.

What I love: HomesUSA offers a specific service. Readers know the business is an MLS right away.

Funny Real Estate Taglines

68. “You Bring the Boxes, We Bring the House!”

This tagline is both fun and straightforward, which makes it memorable. It’s relatable to anyone who’s been through the process of moving and knows that packing and boxes are a big part of the experience.

I think this is a great way to say that our real estate team will take care of the important part – finding the right house. It also gives a sense of teamwork and ease, making the moving process seem less daunting.

What I love: This slogan makes the home-buying process feel simple and stress-free. It reassures clients that while moving is a lot of work, finding the perfect home doesn’t have to be.

69. “Looking for a house? We have a knack for getting you there (even if we need a moment to check the map)!”

This tagline acknowledges (in a playful way) that sometimes, even the best navigators need a little help finding their way. It adds a personal, human touch, showing that the team is approachable.

The humor in admitting they may need a “moment to check the map” makes the process feel more light-hearted. It also builds this sense of reassurance in potential clients that they’ll reach their destination in the end.

Pro tip: Make your slogan feel less like a corporate pitch and more like a conversation with a friendly guide. Use subtle ways to emphasize that your team is there to help.

70. “Need a place to hide from responsibilities? We’ve got homes with secret rooms!”

A lighthearted slogan that taps into the fantasy of escaping from the pressures of daily life. It speaks to the desire for a retreat or personal space where one can “hide” from responsibilities.

The mention of “secret rooms” adds a fun, almost magical element. Someone on the hunt for a unique home with a touch of adventure or privacy will surely be enticed. It also plays on the idea of a home being a sanctuary, a place to escape and recharge.

What I love: This slogan is not just about finding a house – it’s about finding a home with personality, one that offers a whimsical sense of escape.

71. “We won’t tell your old home you’re moving on … promise!”

This is a playful and humorous twist to the emotional experience of leaving behind an old home. It acknowledges that moving can feel like a breakup, and the tagline lightens the mood.

It shows empathy toward clients’ attachment to their current home. It also emphasizes that the real estate team is there to make the transition smooth and stress-free.

What I love: This slogan strikes a balance between humor and sensitivity. It is also relatable to anyone who feels nostalgic about leaving their home.

72. “House hunting? We won’t judge if you want a secret room for your snacks.”

This tagline is playful and relatable, recognizing that everyone has little quirks and personal preferences when it comes to finding their perfect home. It also shows that the real estate team is approachable, understanding, and ready to find a home that matches their clients’ desires.

Pro tip: Make the home-buying process feel fun and stress-free. Show that your team values personal preferences. And there’s no better way of doing that than by adding a humorous and approachable touch.

73. “Helping people pretend to be adults, one house at a time!”

This tagline uses humor to tap into the universal experience of feeling like you’re not quite an “adult” yet, even when you’re checking off all the big milestones like buying a house.

It lightens the serious nature of real estate. It also makes the home-buying process appealing to first-time buyers who might be feeling overwhelmed.

What I love: This slogan is relatable and makes the process of buying a home seem less daunting. It brings humor to a significant life event, showing that even though buying a house can feel like a huge step, you don’t have to have it all figured out to make it happen.

74. “Homes for sale: perfect for sleeping, eating, and dodging your in-laws!”

This slogan keeps the lighthearted and humorous tone, focusing on the idea that a home is not just for living, but also for escaping family drama. It adds a relatable and funny touch to the home-buying process, especially for those who enjoy their personal space.

What I love: It’s a fun, relatable way to tell buyers how their new home will be a sanctuary for peace and privacy.

75. “House hunting? We won’t judge if you need an extra bedroom for all your Pinterest projects.”

There is a common obsession with saving bedroom and home images on Pinterest. The slogan gently pokes fun at the idea of needing extra space for all the DIY and crafting plans that often come from hours spent scrolling through Pinterest.

Pro tip: When marketing your real estate company, show that you are someone that accommodates all the passions and hobbies that make a house feel like home.

76. “Searching for a home? We’ll find one with more space than a wizard’s castle.”

This tagline playfully suggests that the team can find a home with ample room. The imagery of a wizard’s castle evokes a sense of wonder and excitement, making the process of buying homes sound adventurous.

What I love: This slogan sparks the imagination, helping buyers visualize a home that’s not just spacious but full of charm and potential.

77. “Looking for a home? We’ve got options where the only neighbors are the stars.”

This tagline evokes a sense of serenity, exclusivity, and tranquility, suggesting that the homes being offered are in secluded, peaceful locations with minimal human interference.

It plays on the idea of escapism, perfect for those seeking privacy or a retreat away from the hustle and bustle of city life.

The subtle reference to “the stars” also adds a touch of romance and wonder to the home-buying process.

Pro tip: Paint a vivid picture of privacy and serenity. Make the home-buying experience feel less about just a property and more about finding a personal sanctuary.

78. “We’ll find you a home with closets big enough to hide from adulting.”

This is an example of using humor effectively to connect with people and also offer them a lighthearted escape in the form of the perfect home.

Pro tip: Make your brand feel approachable and in tune with modern life. The idea is to be memorable and to also give a subtle reassurance to clients.

79. “Get some space this year.”

This phrase adds a witty twist to the idea of needing “space” by playing on the common phrase “I need some space.” It suggests that this year is the perfect time to find a new home that provides the room to breathe, live, and grow — both literally and figuratively.

What I love: The way this slogan blends humor with practicality is commendable.

Unique Real Estate Taglines

Now, I’ll give you some unique real estate taglines. Feel free to take ideas from these or use them as inspiration to create your own.

80. “Turning listings into love stories.”

81. “Find your comfort zone here.”

82. “Matching homes to hearts since day one.”

83. “Settle without settling.”

84. “Homes as unique as you are.”

85. “Navigating the journey to your front door.”

86. “Helping you check off your dream home.”

87. “Crafting comfortable futures together.”

88. “Where your home story begins.”

89. Finding the place you’ll call forever.”

90. “Your pathway to the perfect property.”

91. “Your wish is our command.”

92. “Relax, your perfect home is waiting.”

93. “From the first hello to the final handshake.”

94. “Giving you keys is on our bucket list.”

95. “Sorry, I’m too focused on finding your perfect place.”

96. “Settle down on your terms.”

97. “With us, move without fuss.”

98. “Turning spaces into stories.”

99. “Your home, built on a concrete plan.”

100. “Your perfect match in real estate.”

Picking the Right Real Estate Slogan

Choosing the perfect slogan for your real estate business may take some time and effort, but trust me, it’s worth it. A great slogan can be a game-changer in setting you apart from the competition.

I recommend starting by brainstorming ideas that truly capture your brand’s essence. Make a list. Ask for feedback from trusted colleagues. Even better, if you have existing clients, ask them to help narrow it down. Before you know it, you’ll have a catchy and memorable tagline that perfectly represents your business and resonates with your audience.

How To Start A Business With No Money: Everything I Learned About Making Entrepreneurship Happen With A Limited Budget

“Starting a business with no money” sounds like a pipe dream, doesn’t it? You’ve probably even perceived it as a far-fetched, “just pull yourself up by your bootstraps” cliché that doesn’t actually work in the real world. But here’s the thing … despite any doubts you may have, it can be done.

→ Download Now: Free Business Plan Template

I know it’s possible because I’ve been there, trying to figure out how to make a big idea happen without a big bank account, trying to work with both resources I already have (and ones I’ve found on a whim). However, despite the struggle that comes with the inevitable grind, the truth is this: entrepreneurship is less about how much cash you have and more about how resourceful you can be. It’s also about finding creative ways to solve problems, leaning on the tools and skills you already have, and maybe embracing a little DIY spirit along the way.

In this post, I’ll share all the secrets I learned about starting a business with a shoestring budget, from finding funding to where you should start if you’ve got no capital at all.

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Entrepreneurship Statistics You Should Know About Before Starting a Business

Before I jump into all the specific details about how to start a business without barely spending a dime, I won’t sugarcoat the obvious: being an entrepreneur is hard, especially today, especially when you’re new to the game of being your own boss/accountant/customer service rep/marketer. So, before I convince you to take the leap and formalize your commitment to starting a business, I’ll keep things transparent with the following statistics from The Hustle’s 2024 Entrepreneurship Trends Report:

  • 22% of entrepreneurs run businesses in the startup phase
  • 28% of entrepreneurs manage their business by themselves
  • 36% of entrepreneurs say their most common challenge is accessing capital or funding
  • 74% of entrepreneurs use personal funds to fuel their business
  • 37% of entrepreneurs recruit staff from social media platforms (the most well-utilized platform being LinkedIn)
  • 54% of entrepreneurs say maintaining financial security is their biggest challenge in running their business
  • 61% of entrepreneurs find customers through WOM referrals, and only 12% of entrepreneurs use traditional channels to market their business

As I said before, entrepreneurship is hard. Expect it to be challenging. Expect it to be humbling. But also expect it to be full of lessons that’ll help you become a more informed, more capable business owner. With the right tools, mindset, and some proper guidance, you can overcome the challenges of being an entrepreneur and, most importantly, set yourself up for success.

On that note, in the next section, I’ll talk through:

  • How to find grants and funding as a new business owner
  • Tips and suggestions for programs and opportunities to apply to
  • Strategies to help you stand out and secure the financial support you need

How to Find Grants and Funding For New Business Owners

Once you’ve gotten through the difficult stages of dreaming up your business — identifying what sort of business you want to start, developing a solid business plan that’ll help you carve out all the preliminary stuff — you’ll advance to the next stage of getting your business off the ground: finding money from somewhere to finance your venture.

Before you let out a skeptical sigh, I already know what you’re thinking: that the alleged “secret” to finding grants and funding as a new business owner is gatekept like the Krabby Patty formula. However, let me be the first to tell you that securing investor support isn’t as mysterious as it seems.

While it is undoubtedly the most stressful stage of starting a business, there are grants and funding opportunities out there, and with a bit of extra time spent on research and/or networking, you can find the ones that align with your needs. Check my tips for discovering the right opportunities for grants and funding below:

how-to-start-a-business-with-no-money-2-20250128-8792112-1

1. Find industry-specific grants and funding.

While throwing spaghetti at the wall might work for other parts of formulating your business, a more targeted approach is key to securing funding. As you look for financing best suited for where you’re at in your business growth journey, I firmly suggest a) niching down and b) searching for a funding opportunity that resonates with and supports the following core aspects:

  • Your “stage” of business. Whether you’re still in the “ideas on a napkin” stage or already turning a profit, some grants cater specifically to startups, while others focus on growth-stage businesses. Don’t apply to something geared for a million-dollar operation if you’re just trying to get the ball rolling.
  • Your business goals. Is the funding you’re searching for meant to help you expand your product line? Build a team? Move into a brick-and-mortar location? Find a grant that aligns with what you’re trying to achieve next.
  • Your business’s purpose. Many grants prioritize businesses with specific missions, like supporting sustainability, promoting diversity, or contributing to underserved communities.
  • Your Industry. Grants tailored to specific industries (i.e., tech, agriculture, retail, etc.) are your bread and butter. For instance, if you’re running a sustainable clothing business, you won’t waste time applying for a grant for AI startups.

2. Deep dive into your favorite brands and companies for incubator/accelerator programs or grant opportunities.

Depending on what market space you’re looking to break into, you may be surprised to discover how many of your favorite well-established brands and companies offer growth and funding resources for new business owners. Before you go scouring the internet for which ones actually exist and are potentially applicable to you, here are a few that I’ve been able to find:

  • Glossier for Good: Glossier for Good invests in underrepresented entrepreneurs and communities that seek to radicalize the beauty industry through products, initiatives, and programming. Glossier also has its Glossier Grant Program, a pillar of Glossier for Good that invests in Black beauty entrepreneurs.
  • Chobani Incubator: Chobani Incubator supports food and beverage startups by providing funding, mentorship, and potential distribution opportunities. Chobani’s incubator program also aims to help budding brands scale their operations and bring innovative products to market.
  • FedEx’s Small Business Grant: FedEx’s Small Business Grant is an annual competition that awards grants to small businesses to help them grow and achieve their goals. Winners receive funding and access to FedEx resources like printing services, marketing assistance, and shipping credits to support their success further.
  • Sephora Accelerate: Sephora Accelerate is a six-month brand incubation program designed to support up-and-coming beauty founders. During the program, selected participants build skills around scaling and sustaining their businesses. Sephora Accelerate also commits to platforming and uplifting founders of color.
  • Google for Startups Accelerator: Google’s accelerator program focuses on supporting businesses with connections to the tech space, specifically ones already building a scalable product or service. Google’s program is also global and dedicated to assisting businesses in the Seed to Series A funding stages.
  • Johnson & Johnson’s JLABS: Johnson & Johnson’s JLABS is another global entrepreneurship program supporting life science incubators that provides startups with affordable lab spaces, resources, and expert advice.
  • UPS’s Small Biz Challenge: UPS’s Small Biz Challenge is a competition designed to support small business owners by offering them the chance to win a cash prize and receive expert mentorship. Participants showcase their entrepreneurial skills through challenges and pitch competitions; winners gain funding and mentorship to help grow their businesses.

3. Don’t be afraid to scour LinkedIn for insider advice.

This one requires a little extra research done on your end, but ultimately, you could get some great information from it. By finding folks who have previously applied to the funding programs and opportunities you’re eyeing, you’re opening yourself up to valuable advice.

This starts with searching the only platform where you can find every industry professional in one place: LinkedIn. Here are my top two tips for identifying and connecting with people for insight and honest perspectives about their experience as an entrepreneur:

  • Research LinkedIn for posts about grants/program opportunities you want to apply to. Use LinkedIn’s search bar and search keywords related to the funding program or grant you’re considering. Check for posts from individuals who have shared their experiences applying to or receiving funding.
  • Look for alumni or past recipients of a program. Many funding programs or grants highlight their past recipients on their website or social media channels. Search for these individuals on LinkedIn, and don’t be afraid to review their profiles or, even better, reach out for guidance.

4. Join a members-only group for entrepreneurs/small business owners.

When you look for community, you often find it. However, if you don’t have the time to find the right network right now, that’s totally understandable. Here are a few members-only groups for entrepreneurs and founders alike that I’ve been able to uncover via the Internet (for your eyes only):

  • Forbes BLK: Forbes BLK is a members-only community for Black professionals, entrepreneurs, and leaders. It provides networking opportunities, access to business insights, and exclusive events to support its members’ success and advancement.
  • National Association for the Self-Employed (NASE): NASE is a membership-based organization that supports small business owners and the self-employed. It provides benefits such as business grants, access to health insurance options, tax resources, and expert advice to help members effectively manage and grow their businesses.
  • Small Business Investor Alliance (SBIA): SBIA is another membership-based organization that brings together small business investors, private equity firms, and entrepreneurs. It focuses on facilitating connections between businesses needing capital and potential investors while advocating for policies that support small business growth.
  • National Federation of Independent Business (NFIB): NFIB is a powerful voice for small business owners, offering advocacy at the state and federal levels to address issues affecting small businesses. Membership provides access to tools, resources, and a network of independent business owners who share common challenges and goals.

6 Businesses You Can Start With Little to No Capital

If you plan to start a business but have no idea where to start (and no money to start with), I have some bright ideas that may be worth mulling over. These suggestions could help you spark some creativity, refine a business concept you’ve been thinking about, or give you the nudge needed to take that first step.

Regardless of where you stand in your business’s overall development process, here are a few promising ideas to inspire you and get the ball rolling, from low-cost startups to creative ventures that tap into trending markets:

Businesses You Can Start With No Money

1. Start a business selling second-hand items.

If you have extra clothes or unused technology lying around, a money-making prospect awaits.

Where should you start? Download any secondhand selling app and turn your clutter into cash. Plus, here’s the best part: there are several platforms that you could use to do so. Here are a few of my favorites:

  • eBay: Great for everything from tech to collectibles. You’d be surprised what people are willing to bid on.
  • Depop: Perfect for selling trendy clothes and accessories. It’s especially popular among Gen Z buyers.
  • Facebook Marketplace: Ideal for local sales. It’s great for selling larger items like furniture, appliances, or transportation vehicles.
  • Mercari: A user-friendly option for selling almost anything, from clothing to home goods.
  • Vinted: Another Gen Z favorite reselling app. On Vinted, everyone and their mom is getting rid of clothes, books, accessories, you name it.

2. Start a business selling digital products.

Think templates, calendars, Lightroom presets. Digital products are awesome because they’re a low-cost, high-reward option to explore. If this business idea is something you choose to pursue, I’ve got good news: you’ve got a lot of options to choose from.

The beauty of this business is that once you create a digital product, you can sell it repeatedly with minimal ongoing effort. Here’s a small list of places to get started with selling your digital creation:

  • Etsy: You likely know her. I personally love her. What you probably didn’t know? Etsy isn’t just for handmade goods. It’s also a digital product hub. Whether you sell printable planners, art prints, or logo templates, Etsy’s built-in audience of creative shoppers makes it a great place to showcase your work.
  • Gumroad: Gumroad is perfect for selling various digital products, from eBooks to video tutorials to design assets. It also allows you to offer subscriptions or pay-what-you-want pricing, giving you flexibility in pricing your products.
  • Buy Me a Coffee: This platform is ideal for creators who want to sell smaller, one-off digital items like guides, templates, or stock photos while building a community around their work. It’s straightforward and allows you to connect directly with your consumers.
  • Shopify: If you plan to scale your business or create a more branded experience, Shopify is the way to go. It’s a robust platform that allows you to customize your online store, making it great for showcasing a wide range of digital products. Shopify’s tools make it easy to manage sales, track analytics, and even integrate email marketing.

3. Start a business managing social media platforms.

If you’re pretty darn good at creating content, understanding algorithms, and engaging all types of audiences, it might be time for you to transform your talent into a paid career, all by helping other businesses and creators grow their online presence.

Don’t believe me? Take a look at this freelance social media and community manager, Jasmine King, who has done this work so well that she’s managing to get a plethora of clients — from e-commerce brands to nonprofits:

a screenshot of jasmine king’s ‘about me’ section of her digital social media portfolio

a screenshot of jasmine king’s ‘social skills’ section of her digital social media portfolio

a screenshot of jasmine king’s wawm sauce content creation example from her digital social media portfolio

Businesses You Can Start With Little Capital

1. Start a business doing freelance web design.

If you’re savvy with design, tech, or both, you should think about offering freelance web design services. Also, even if this isn’t your reality (it’s not mine either), emerging professionals and growing businesses are always looking for affordable ways to establish their online presence, and you can help them do just that … if you get good at building a user-friendly website.

I know the ladder won’t happen overnight, so here are some easy-to-use website design platforms that I’ve handpicked and highly recommend practicing with if you’re thinking about starting web design as a legit form of earning some capital:

  • Readymag: A highly visual platform perfect for creating sleek, modern websites. Readymag is known for its drag-and-drop functionality and minimalist designs, making it ideal for portfolios, creative projects, and one-pagers.
  • Canva: You might already use Canva to design social media posts, but did you know it also offers website templates? Canva’s intuitive interface and pre-made layouts make it a fantastic option for creating simple, attractive websites without too much technical know-how. It’s great for landing pages, personal blogs, or event promotions.
  • Webflow: Webflow gives you the flexibility of coding without needing to write a single line of it. It’s especially great for e-commerce stores, business websites, and dynamic designs. Webflow does come with a bit of a learning curve, but once you master it, the possibilities are endless.

2. Start a business selling online courses.

Are you an expert in something? It doesn’t even have to be the most grandiose skill. Whether it’s baking, mastering Excel spreadsheets, or brand building, there’s likely a gaggle of eager customers willing to pay for your knowledge. Folks are always looking to learn and enhance their expertise, and if you’ve got the know-how, you can turn it into profitable educational content.

If you don’t know where to begin, here’s my recommendation for where to start: identify a hobby you’re passionate about and build content that educates, solves a problem, or provides value to others.

Check out these examples of creators and platforms that are already doing this for some inspo:

  • ilovecreatives: ilovecreatives creative online courses on everything from video editing to digital marketing, all presented in a fun, approachable way.
  • Teachable: One of the most popular platforms for building and hosting your own online courses. It’s user-friendly and packed with tools to help you organize your content, track student progress, and market your courses effectively.

3. Start a business selling handmade items.

Say you’re good at crochet. Or jewelry making. Or upcycling. Whatever your fun little craft may be, there’s a market for unique, handmade goods. Whether it’s cozy scarves, custom bracelets, or repurposed furniture, handmade products have a charm that mass-produced items simply can’t compete with.

And you don’t have to be perfect to start. Your handmade items don’t need to be museum-quality to resonate with customers. What matters most? Your unique perspective and the story behind what you create.

If selling handmade items sounds like it’s up your alley, here are some places you can boost your work:

Grab those knitting needles, that beading kit, or that old piece of furniture waiting for a makeover, and turn your hobby into a side hustle … or a main one.

Heavy Pockets or Not, Start Your Business Anyway

Even if you’re not swimming in cash, guess what? That doesn’t mean your dreams of entrepreneurship need to be put on ice.

Starting a business doesn’t always require a mountain of money, but it does demand creativity, determination, and the guts to get started with what you have. If you’re feeling apprehensive about diving in, here’s my best advice:

  • Start small, scale smart.
  • Heavy pockets aren’t what make great entrepreneurs. Resourcefulness and resilience are.
  • Focus on building something sustainable instead of going all-in at once.

At the end of the day, a lighter wallet doesn’t mean a lesser chance of success. It’s just another challenge that will make your story that much better when you finally crush it. Work with what you’ve got, start building the business you’ve been dreaming of, and everything will fall into place.

Digital Customer Experience: The Ultimate Guide for 2025

I’ve been in the trenches of customer support for some of Silicon Valley’s fastest-growing startups, and I’ve seen how a poor digital customer experience can lead to frustration and lost customers.

I recall a time at one of my previous employers when we launched a self-service portal that, while functional, left users frustrated. They couldn’t easily find the actual help they needed, and the experience felt disconnected. It became clear that simply offering a support option wasn’t enough — we needed to create an intuitive, engaging support experience that really empowered customers.

A great digital experience should create an environment where users feel understood and valued at every stage of their journey. In the example of customer support, offering a range of support options — like live chat, self-service tools, and AI-powered solutions — ensures that customers can access help whenever they need it. Download Now: Free Customer Journey Map Templates

With customer expectations constantly rising, building a seamless experience in all areas of your business is essential for staying competitive. Now, let’s dive into what digital customer experience is and why a strong strategy is important for success.

Table of Contents

hubspot flywheel model for customer journey, attract, engage, delight, digital customer experience

The Importance of a Great Digital Customer Experience Strategy

Creating a delightful online experience with your product or service has become increasingly important.

Any number of competitors can meet the needs of your target audience, but if they look forward to interacting with you, they won’t look to anyone else.

Digital CX touchpoints, such as chatbots and online forms, are just the beginning of a larger experience structure.

A thorough and thoughtful customer experience strategy gives you more control over how customers perceive your company. It helps you understand what works and what doesn’t, so you can continually improve and keep both existing and new customers happy.

For example, those new leads should be able to easily navigate through the content on your website and understand why they should purchase from you. Returning customers should have access to customer success and support features built into your app’s user interface.

In addition to reaching consumers where they are in their customer journey, a seamless digital experience is crucial when it comes to customer satisfaction.

It lets you anticipate and map out how users move across your different online channels (more on that later!). Plus, great digital CX facilitates a cohesive experience that nurtures customers through every stage of your flywheel.

As part of HubSpot’s “Gain Grow Retain” podcast series, Gainsight Customer Success Evangelist Dan Steinman joined the show to discuss digital customer success. Listen here to Steinman discuss the importance of digital CX for your business.

Digital Customer Experience vs. Customer Experience

Digital customer experience is a key component of customer experience.

We know that customer experience, or CX, is the impression you‘ve left on your customers throughout their entire journey with your brand. It’s a combination of customers’ interactions with your people and your products.

Think of digital CX as the online arm of your company‘s overarching CX strategy. It’s the digital mediums your customers use to interact with those people and products. And, the perception they take away based on their experience.

Let’s review some best practices you can use to optimize digital CX at your company.

1. Know your audience.

Before creating a digital experience that your customers will love, you have to know who your customers are.

Buyer personas are a great way to understand who is buying your product and why. Personas make it easier to tailor your digital CX strategy to meet your target audience’s specific needs and desires.

Collecting online forms from potential leads is the best way to let people interested in your offering introduce themselves and their needs.

Commonalities among answers on initial forms can help you better understand how you are first perceived. They can even indicate what you can provide in the future to meet more of your customers’ needs.

Crafting, tracking, and revising the customer journey from beginning to end is critical for building excellent CX.

Mapping out the customer journey can help you determine which digital touchpoints are most important for your customers so you can optimize those points.

Luckily, there are advanced marketing reporting tools specifically tailored to help you develop your digital customer experience.

2. Create omni-channel customer experiences.

In my experience, a lot of companies confuse multichannel and omnichannel, but the key differences come down to data syncing and CX continuity.

Multichannel vs. Omnichannel

Multichannel just means being present on several platforms, but those platforms often work in isolation, creating a disjointed experience. Customers end up repeating themselves or feel like they’re dealing with different businesses, depending on the channel.

multichannel vs omnichannel customer experience diagram, digital customer experience

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Omnichannel, on the other hand, is all about integration. Picture a customer browsing your website on their mobile app, adding items to their cart, then completing the purchase through a chatbot.

With data syncing in an omnichannel setup, all of these interactions are connected, so the customer’s history and preferences are available across every platform. This makes the experience seamless and personalized.

3. Pay attention to mobile experiences.

Whether you have a detailed website or a handy app, it’s important to focus on the mobile experience. After all, over 90% of the global internet population uses a mobile device to go online.

That’s because smartphones allow customers to compare companies while they shop. They can see how your brand stacks up against your competitors before they make a purchase.

If your website or app doesn‘t seem to fit their needs, chances are your products won’t either.

When designing your digital customer experience, make sure it‘s mobile-responsive. That means when it’s displayed on a tablet or phone, the interface automatically adjusts to the smaller screen.

This dramatically affects the user experience and makes it much easier to navigate through your content.

4. Adopt analytics.

In my web development and social media marketing work, using data-driven insights is critical to shaping an exceptional digital customer experience.

Tools like Google Analytics and social media metrics allow me to understand user behavior on a deeper level. From identifying where visitors drop off during checkout to discovering which social media posts resonate most with audiences, these insights guide every decision I make to optimize the customer journey.

For example, analyzing user flows has helped me streamline navigation for websites I’ve built, reducing friction and improving conversions.

Having the right tools to centralize data and track interactions can make all the difference. Being able to manage campaigns while keeping digital CX front and center has been invaluable in my work. If you’re exploring ways to elevate your strategy, it’s something I’d definitely recommend looking into.

5. Collect customer feedback.

One of my favorite ways to gather information is by asking customers for their feedback. Have them complete a survey after using your website or app and ask if they would recommend it to their peers.

You can use a Net Promoter Score, or NPS, survey to gather both qualitative and quantitative data on your digital customer experience. While there are other metrics you can look into as well, this should give you a good idea of how customers are reacting to your content.

sofi net promoter score survey, digital customer experience

Sample survey questions may include:

  • On a scale of 0-10, how likely are you to recommend our business to a friend or colleague?
  • Which product/service features do you value and use the most?
  • How can we improve your experience on our app?

6. Conduct user testing.

User testing is another way to determine how much customers enjoy using your digital properties. In this environment, a select group of customers is asked to test your product. Then, they provide feedback on specific aspects of the user experience.

This gives you the chance to tweak your website or app before releasing it to the rest of your customer base. While there are a few different types of user tests, the most popular one is usability testing.

Usability tests assess how easy it is to use and navigate your product. Participants are asked to perform a simple task. Then, they’re evaluated on their ability to complete it. This shows your development team how user-friendly your website or app is.

One easy way to go about this, if you have an active online community, is to ask a segment of that group to participate in a usability test. It benefits both parties in the end to have a quality experience built on real user preferences.

7. Think like a futurist.

This is my favorite part — thinking like a futurist. The digital landscape is advancing faster than ever, and as we approach 2025, staying competitive means rethinking how we use emerging technologies to elevate digital customer experiences.

Consider industries like healthcare, where AI is transforming patient care. Platforms now integrate real-time data from wearable devices, providing physicians with the ability to have continous insights into a patient’s health.

This proactive approach means doctors can anticipate issues and deliver personalized interventions before problems escalate. Patients, in turn, get a more seamless, connected experience – one where their data follows them across devices and systems, creating a sense of continuity (there’s that word again) and care that builds trust.

This isn’t limited to enterprise-level players, either. With the rise of AI marketplaces and no-code solutions, even startups can harness these tools to innovate.

Thinking like a futurist means staying informed about advancements, like how conversational AI is evolving to handle increasingly complex queries, and being bold enough to pilot these technologies in your business.

The key is experimenting, adapting quickly, and creating digital experiences that make customers feel truly understood and valued.

list of digital customer experience best practices, digital customer experience

Speaking of trends, let’s review a few digital trends that businesses are following in 2025.

1. Improvements in AI

A great example is how AI is used in email marketing. Businesses can send mass emails that still feel personal and tailored to each recipient.

AI pulls customer data from CRMs and customizes the message, making it appear as though it was written specifically for that person – without burdening employees with the task of doing it manually.

AI is advancing rapidly, and over the next few months, we’ll see new features hit the market. While change can be daunting, leveraging AI now is one of the best ways to stay competitive.

At HubSpot, for example, we’re already rolling out exciting new AI tools to help businesses deliver even more personalized experiences.

2. Increased Number of Chatbots

Chatbots are about to explode in the retail space. In the past, bots were very limited and could only perform a predetermined series of actions. This made for dull customer experiences that often did not provide the needed solutions.

There’s still a lingering stigma that chatbots are just talkative phone trees that lead nowhere until you ask for a human being to speak with. The good news is that chatbots are improving along with AI like a tide raising the ship. Juniper Research forecasts that global retail spend on chatbots will increase by 470% over the next five years.

This spending trend will significantly reduce the pressure on support teams to answer routine questions. These automated systems will be able to handle tasks like opening support tickets and routing them to the right people, making the whole process more efficient.

With the implementation of chatbots, support agents can refocus their time and energy on complex or time-sensitive cases that are more likely to result in customer churn.

But, like your overall digital CX strategy, chatbots can’t simply be set up and left to do the work. They need guidance on improving the customer experience at key points in the journey, helping the chatbot become more useful and ultimately deliver the best experience possible for the customer. Consider setting aside time daily or weekly to fine-tune your bot based on its user interactions.

Also, spend a few minutes with this video that remains at the heart of the chatbot wave and provides guidance on using chatbots for your business.

3. Enhanced Self-Service Capabilities

Customers don‘t want to wait long (or at all) for support if they don’t have to. More companies are focused on finding ways to help customers quickly help themselves.

In addition to chatbots, this may include:

  • Knowledge bases. These searchable databases allow customers to find resources about your products and answers to FAQs. This makes the information-seeking process faster for customers. Plus, it releases some of the burden on your customer service team.
  • Workflow automation. This involves setting up self-operating processes that run manual tasks, saving time and resources. For example, a customer requests a return on your website. An email is automatically triggered to send them the return label, rather than waiting for a customer service rep.

4. More Focus on Predictive Analytics

Predictive analytics determine how customers will react to changes in your business. These reports help business leaders understand customer behavior and the company‘s role in their customers’ lives.

As AI and machine learning continue to improve, we can expect predictive analytics to become a fundamental tool used by companies with a digital presence.

These reports will be built into the internal user interface and updated with the most recent customer data. That way, business leaders will have all the information they need to confidently make decisions for their company.

5. New Augmented Reality Tools

Augmented reality (AR) presents fun, new opportunities to improve digital customer experience. If you‘re unfamiliar with AR, it’s a technology that supplements real images with digital elements, such as graphics or text overlays. While it’s been around a few years now, it’s still picking up steam.

Here’s an example from a school in Berkshire, England, that is leveraging VR and headsets to learn and expand in a variety of interactive lessons within the metaverse.

There’s a lot of potential for the use of AR in customer service, too. For example, some brands have used it to supplement in-person customer experience by displaying product information as customers shop.

When customers are in the store, they might use their smart devices to scan a product and see data such as customer reviews and product details. This reduces friction during the buying process, making it easier for customers to find the product or service that’s right for them.

Another popular AR trend is the “try-as-you-buy” experience. If your company operates mostly online, you can let customers test your products using an AR version on their computer. That way, customers can avoid the hassle of buying your product or asking for a sample only to return it a few weeks later.

6. Personalized Customer Experiences

According to research, 70% of consumers would willingly provide personal data if they knew it was being used to improve their experience.

This means customers are willing to give you information. In return, they ask that you meet them where they are in their customer journey.

One great way to personalize a customer’s shopping experience is to send them an email with product recommendations based on their recent browsing or purchase history. This communicates to your customers that you are using data to help them, making it easier for them to find what they want and need.

As you continue collecting customer data, creating personalized customer experiences will be easier.

Not only will you strengthen your understanding of your customer base, but you‘ll also have the technology needed to distribute content effectively. What’s more, you’ll be able to automate this personalization to maintain a delightful customer experience as your business grows.

7. Emphasis on Data Security and Privacy

With all of this data comes great responsibility.

Yes, customers are willing to share their data with you, but they expect it to be properly protected and used for the right reasons. Roughly 71% of consumers would stop doing business with a company if it mishandled their sensitive data, highlighting the importance of prioritizing data security and privacy.

These types of violations can also severely damage customer trust and drive them away from your brand. Protecting customer data is vital for maintaining a positive reputation and building long-term relationships.

Keep up with the latest privacy laws and regulations that affect your business relationships with customers. Regularly audit your data practices, update privacy notices, and adopt procedures for handling new consumer rights and opt-out requests.

list of digital customer experience trends, digital customer experience

1. Warby Parker’s Virtual Try-On

warby parker eye-wear brand mobile try-on experience, digital customer experience

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Warby Parker, known for its affordable and stylish eyewear, was an early adopter of augmented reality in its digital customer experience. Their app allows customers to virtually try on glasses from the comfort of their homes, tapping into the convenience of online shopping and the growing AR shopping trend.

This forward-thinking approach paid off, especially during the pandemic when in-person shopping became challenging. Suddenly, being able to try on glasses or makeup virtually wasn’t just a cool feature. It was a necessity.

But beyond the obvious benefits, their use of AR has broader implications for accessibility and inclusivity, demonstrating their commitment to serving a diverse customer base.

Their early adoption of AR, combined with their focus on a seamless mobile experience, allowed them to stay ahead of the curve and meet their customers where they were — online and on their phones. This highlights the importance of anticipating customer needs and leveraging technology to create engaging and accessible digital experiences.

What I like: Warby Parker’s approach really caught my attention since they went AR beyond the clear advantages. While digitally trying on glasses is entertaining, what really distinguishes this use of technology is how it makes eyewear more accessible to persons with mobility issues or those without simple access to transportation. It’s a perfect illustration of how digital experiences can propel equity and accessibility, transcending basic convenience.

2. Apple’s Omni-Channel Experience

icloud+ graphic with icons representing features and one connected experience, digital customer experience

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Apple is a great example of a company that has created a seamless digital customer experience based on the customer’s data.

Through iCloud, customers always have access to their data — like messages, photos, and contacts — and this is true regardless of which Apple device they’re using.

It also extends beyond Apple devices. Users can access their digital storage by simply signing into iCloud from any device with an internet signal.

This has made each iCloud user’s digital life fit more harmoniously with their physical life in ways that affect connectivity and culture.

Consider one service they offer: AirDrop. Once upon a time, you had to store a file on a single, physical device.

Sharing it was a multi-step process that could be tripped up by file size, your recipient not having the right program, and other tedious problems caused by mismatched technology.

So much friction just trying to share a file — all while sitting right there at the same table! Oof.

With two AirDrop-enabled devices, you can just choose a file to send and tap AirDrop. It automatically transfers to the other nearby device, and you can move on with your idea sharing and projects much faster.

Pro tip: Some folks use digital storage far more than others, so Apple’s iCloud storage comes in various sizes and prices. Their goal is to provide what people need to maintain their own continuity of experience.

3. UNICEF’s Chatbot for Societal Change

engagement statistic for u-reporters including demographics and regional data, digital customer experience

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I’m inspired by how organizations are using chatbots for more than just customer service. UNICEF, for example, has a chatbot-based polling system called U-Report. It gathers crucial feedback from underserved communities worldwide, often young people in developing countries, on important societal issues.

This gives a voice to those who might not otherwise be heard, and UNICEF uses this information to shape policy recommendations and drive positive global change. It’s a powerful example of how digital tools can be used creatively to make a real-world impact and improve lives.

What I like: I’m seeing both retail companies and non-profits finding incredibly innovative ways to use chatbots. It’s exactly this kind of creative thinking that pushes boundaries and shapes the future of digital customer experience.

Building a Customer-Centric Digital Future: Why It Matters

Having worked in customer experience for years, I’ve always understood the importance of digital customer experience. But, as I explored the topic further, I was reminded of just how critical it is for businesses to refine their digital CX strategies continuously.

The deeper I dug, the more I realized that a truly effective strategy goes beyond engaging customers. These days, it’s really important to prioritize seamless and personalized experiences, while leveraging the latest AI tech.

As I revisited best practices, I realized how essential it is to build trust and reliability in every customer interaction. Whether it’s offering accurate, helpful information, providing just a little more personalized support, or ensuring data security is on point, each touchpoint strengthens the relationship between your brand and your customer.

If you’re ready to take your CX strategy to the next level, take a look at our free CX resources or reach out to our team at HubSpot to see how we can help you build stronger customer relationships and drive real business growth.

Editor’s note: This post was originally published in February 2021 and has been updated for comprehensiveness.

Is The Customer Always Right? [What It Means + Why It Matters]

As a freelance content marketer, I’ve faced my fair share of difficult clients. And if you’ve worked in a customer-facing role, I’m sure you’ve experienced that internal “ugh!” — the little annoying feeling you get when you know the customer isn’t right.

→ Download Now: The State of Customer Service [Free Report]

But that doesn’t mean the phrase “the customer is always right” doesn’t hold any merit. In this piece, I’ll discuss how this philosophy should (and shouldn’t) factor into your customer service strategy, along with inputs from customer-centric professionals.

Continue reading or jump ahead:

What does “the customer is always right” mean?

While ‘always right’ usually translates to “never wrong,” this isn’t necessarily the case when it comes to customer service.

Customers aren’t going to be right in every situation, but they are entitled to have support and service teams do everything in their power (within reason) to satisfy their needs.

Here’s an interesting video that offers more perspective on this age-old question.

Who came up with ‘the customer is always right’?

Marshall Field first introduced the concept when he founded Chicago’s first department store, Marshall Field’s, in 1893.

Overseas, Henry Gordon Selfridge followed suit when he opened the first department store in London.

Almost 100 years later, César Ritz introduced the motto to the hospitality industry when he founded The Ritz Carlton Hotels.

His mantra was “Le client n’a jamais tort,” which means the customer is never wrong.

the customer is always right origin, is the customer always right

In all cases, these pioneers instructed their employees to give priority to customer satisfaction, no questions asked.

Although it was a novel idea at the time, their strategy worked. Customers were not used to being treated with that level of care, and they flocked to both these businesses in response.

Subscribing to the mindset that the customer is always right means that businesses shouldn’t spend time questioning the legitimacy of customer complaints.

Instead, employees focus their energy on troubleshooting issues and delighting customers with solutions.

In my opinion, when you think of “the customer is always right,” don’t think of it in the context of “customers can do no wrong.”

Here are five reasons why this phrase should hold true.

1. The customer always has the right to have their voice heard.

Customers want to feel like you’re actively listening to their pain points and concerns. That’s why even the angriest of customers deserve to feel seen and heard by a business.

You should always give your customer the platform to share their opinions — both the positive and the negative. Customer feedback surveys are a great way to make this happen.

2. The customer always deserves to have their issues resolved.

Your job is to provide a seamless experience for your customers. If there’s too much friction throughout the customer journey, those customers are more likely to churn.

You should always strive to resolve customer issues quickly and effectively. Customer journey mapping can help you proactively mitigate these issues along the way.

3. The customer always has the privilege to feel empowered.

Empowered customers are happy customers. Happy customers are loyal customers. And loyal customers are most likely to stick around and promote your business to others.

You should always create an environment where customers feel comfortable using your products on their own. Knowledge bases and FAQs are two solid places to start.

4. The customer always deserves to be treated with dignity and professionalism.

Basic values go a long way. A quote by the American poet Maya Angelou comes to my mind, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Customer interactions are no different. It’s important to maintain a professional demeanor throughout, even with tough customers.

5. The customer has the right to expect consistent and timely support.

Imagine you send a complaint via email to two businesses. One responds within an hour and solves your issue, while the other takes over four days to get back to you. Which one would leave you feeling satisfied?

I know which one I’d purchase from again.

82% of customers expect immediate problem resolution from customer service agents.

Customer service software, such as HubSpot’s Service Hub, can help businesses by providing a platform to manage customer support and service interactions smoothly.

What To Do When the Customer Isn’t Right

It’s natural to have situations arise where the customer isn’t right, yet they feel they are. So, how do you handle such scenarios?

I spoke to four customer-centric leaders, and this is the advice they offered.

1. Understand the “why” behind the customer complaint or request.

Sidharth Ramsinghaney, Director of Corporate Strategy and Operations at Twilio, highlights the importance of uncovering the deeper reasons behind a customer’s request. He shares an example of working with a telecommunications client whose preferred solution initially seemed suboptimal. Instead of dismissing their stance, his team discovered that confidential business model changes and regulatory requirements drove the client’s position.

Ramsinghaney explains that by building trust and showing curiosity, they co-created a solution that addressed both immediate technical needs and future constraints.

“Success in these situations comes from reframing the conversation from ‘right versus wrong’ to ‘good versus better,’” he says. “When we truly understand the context behind a customer’s perspective – whether it‘s internal pressures, resource constraints, or undisclosed strategic shifts — we often find they’re not wrong, just operating within a different set of parameters.”

His advice? “The art lies in becoming a trusted thought partner who can navigate these nuanced constraints to find an optimal path forward.”

2. Use the “Acknowledge, Relate, Offer” method.

Lasandra Barksdale, Founder & Principal at Kompass Customer Solutions LLC, says that, in customer-centric roles, “the golden rule to follow when the customer isn‘t right is to lead with clarity, not conflict.” Customers often bring misinformation, unrealistic expectations, or demands that go against your company’s values or policies. Instead of mirroring their frustration, you can guide them toward the right solutions.

Barksdale shares an example: Imagine a hotel guest demanding a refund for rain ruining their vacation. Is it the hotel’s fault? Absolutely not. But a thoughtful response can turn frustration into loyalty.

“I train customer-facing teams on my A.R.O. Method (Acknowledge, Relate, Offer), which is a modern twist on the classic “feel, felt, found” approach,” she says. Here’s how it might sound in action:

  • Acknowledge: “I completely understand how disappointing it can be when weather affects your plans.”
  • Relate: “Honestly, I had a similar experience myself when visiting Panama City. Imagine being disappointed about rain in a rainforest when rain is practically guaranteed!”
  • Offer: “While we can’t control the weather, we’d love to make it right for you. How about a complimentary upgrade?”

“Of course, even this approach may not satisfy every customer, but saying ‘no’ isn’t the opposite of being customer-centric. Sometimes, the best service you can provide is guidance, not compliance,” Barksdale adds. “Customers don’t always want to win, but they do want to feel heard. By respectfully steering the interaction, you can turn moments of frustration into opportunities to strengthen the relationship.”

3. Set better boundaries and prepare your team for these situations.

Mark Levy, Publisher of the DCX Newsletter that provides inspiration, education, and coaching for customer-obsessed leaders, says, “I once had a customer demand we change a policy just for them. They weren’t just asking — they were furious about it. My team was stressed, unsure how to respond without causing a scene.” Sound familiar?

Here’s the deal: not every request is fair, and trying to please everyone is exhausting. It drains your team and sets a bad precedent.

So what do you do? “Start with empathy — acknowledge the issue and let the customer feel heard. But then set boundaries,” Levy recommends. “Teach your team to say something like, ‘I get where you’re coming from, and here’s what we can do.’”

Prep your team for these moments. Run role-plays during meetings — it’s awkward but worth it. And create a cheat sheet for handling tough situations, so they’re never caught off guard.

“Backing your team while handling tricky customers isn’t easy, but it works,” he adds. “Happy employees handle tough calls better, and that benefits everyone. Trust me, your sanity will thank you.”

4. Practice deep listening, then educate and focus on solutions.

Stijn Smet, head of customer success at Whale and the Founder of the Customer Success Hotline, says, “Let’s face it: the customer can be wrong. But how do we handle that? That’s where the magic happens.”

“Start by deeply listening,” he recommends. “Often, the ‘wrong’ stems from misaligned expectations or misunderstanding. Dig into their perspective and validate their concerns: ‘I hear you, and I understand why this feels frustrating.’ This shows respect and diffuses tension.”

Next, educate with confidence. Be clear and bold in explaining why their request isn’t feasible or aligned. “Here’s how this approach benefits you in the long run.” You’re not shutting them down; you’re empowering them with knowledge.

Finally, shift the focus to solutions. Can you offer an alternative? A workaround? By reframing the conversation toward value, you keep the trust intact — even when saying “no.”

“Handling tough moments with bold empathy and a focus on partnership transforms challenges into growth opportunities — for the customer and for you,” Smet says.

How to Maintain a Customer-First Mentality

The “customer is always right” way of thinking is all about the customer-first mentality.

I’ve noted down a few ways you can lead with this mindset at your business.

ways to maintain a customer-first mentality, is the customer always right

Set customers up for success.

I believe strongly that customer interactions shouldn’t revolve around who is right and who is wrong.

Instead, reps should center the conversation around guiding customers down the best path to success and showing them allyship.

In practice, this looks like:

  • Sympathizing with customer pain points.
  • Redirecting the conversation toward more achievable solutions.
  • Acknowledging the customer’s frustrations.
  • Reaffirming that you’re on their team.
  • Offering up something you can solve.

For example: “I understand that you’re not seeing the results you want here — I know that can be really frustrating. However, I really think we should consider X as an alternative solution.”

Realign customer expectations.

Customers can sometimes have unrealistic expectations about how a product works.

These misunderstandings can lead them to become frustrated because they feel like your product isn’t meeting their needs.

I feel that it’s important to make sure the customer has full knowledge about how a product is intended to operate and how they can make it work for them.

In practice, this looks like:

  • Zooming out on the goal to ensure everyone’s working together.
  • Helping customers understand what they need to change to ensure their expectations are met.

For example: “It looks like you’re having trouble with our analytics tool. Can you clarify what you’re hoping to gain? Then we can figure out where the disconnect may be.”

Build a customer-centric culture.

Even if a customer is technically not correct, maintaining a customer-centric culture is crucial.

There are going to be times when the customer isn’t right, but it’s still important to understand where they are coming from.

In practice, this looks like:

  • Aligning with them during customer calls.
  • Provide insight and concrete action items you can take together.
  • Putting their needs first regardless of right or wrong.

For example: “I understand you’re frustrated about this issue, and it’s not your fault. It’s us against the issue — let’s start with X so we can tackle this together.”

Be as straightforward as possible.

Dissatisfaction can sometimes stem from confusion.

A customer may not understand how to use a product, and their confusion can lead them to believe that it’s malfunctioning.

Situations like this require extreme clarity.

In practice, this looks like:

  • Confirming whether or not the customer understands what’s going wrong.
  • Taking the time to provide in-depth insights for the customer.
  • Sharing helpful information and resources for further education.

For example: “I found this topic confusing at first, too, but this article was really helpful for me. If that doesn’t help, I have a couple of other resources we can try.”

Understand that customer experiences can vary.

Customers have a right to voice their thoughts, ideas, and opinions about whatever is frustrating them.

And in most cases, the customer has one idea based on their individual experience that is very real to them. It’s important to acknowledge that.

In practice, this looks like:

  • Recognizing that each customer experience is real and valid.
  • Actively listening to the specific issue or situation at hand.
  • Not directly comparing one customer’s journey to another.

For example: “I see where you’re coming from, and you’re making some really good points. It sounds like X might make the most sense for you moving forward.”

The Bottom Line

I’ve learned that there likely will always be a never-ending debate over the ‘customer is always right’ strategy. But, in my opinion, it’s a balance between taking time to understand customers’ issues and providing them with solutions that will bring the most success.

What was true for early retail pioneers is still true now: customer retention revolves around solving customer issues, even if they aren’t always right.

Editor’s note: This article was originally published in October 2020 and has since been updated for comprehensiveness.